The Direct Index
Report · Utrecht hairdressers and beauty salons · scanned 2026-10-16

Sim Son

atsimson.nl is largely invisible to agents.

Listed by OpenStreetMap · Overture Maps.

CallWebsite

Ways to reach Sim Son directly, with no marketplace in between. Checked 2026-10-16. Report a mistake

Hours, from OpenStreetMap · Overture Maps: Mon closed · Tue 11:00–18:00 · Wed–Fri 11:00–21:00 · Sat 11:00–17:00 · Sun closed

Springweg 12 3511VP Utrecht · +31 30 877 4425

Open on Saturday · Open after 19:00 on a weekday

Prices: 5 prices on the site, the middle one €50.00

Deze pagina in het Nederlands

Nearby, also direct

Places near Sim Son that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

AI assistants can't open Sim Son's website, so they go by what other sites say about it.

9.2%

6 of 65 points available

–

agent-readiness level

5

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

5 prices on the landing page, the middle one €50.00.

In Utrecht, the middle price of comparable sites that show prices is €45.00.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Sim Son compares

Where it stands

325 of 341 in Utrecht hairdressers and beauty salons

Top 95% of the sites scanned in this index. Just above: JAM Hair & Makeup F, JAM Japanese Head Spa F. Just below: Pour Vous Parfumerie Vleuterweide F, Ambachts Vitaal F.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain80%no
Publish the menu or price list as HTML40%no
Let AI crawlers in (no block at the server or in robots.txt)86%no
Structured data with address, phone and hours23%no
Have an llms.txt29%no

The top 10% are the 35 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with Webflow 6,169 sites57%23%9.2%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
De Bruijn21 mByes
Zepig - Alles natuurlijk voor in je badkamer136 mBno
Mae Bella151 mCno
Blondes, Brunettes & Redheads162 mDno
Spa Cube201 mCyes
Queen Piercing218 mCyes
Nails by Huong225 mCno
Barbier Rogier Utrecht234 mDno
De Massage Studio Utrecht265 mByes
Marie-Stella-Maris265 mBno
Businesses like yours

Businesses like Sim Son in Utrecht hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Utrecht hairdressers and beauty salons34152%18%9.2%
Sites built with Webflow in Utrecht hairdressers and beauty salons19%0%9.2%

The best of the businesses of the same kind in Utrecht hairdressers and beauty salons

Masseer Meneer A 92.5% · Barberstation Utrecht A 88.8% · Newageclinics A 86.2% · YUMI Lashes NL A 86.2% · De Huidkliniek A 85.1%

After the top fixes

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; Appointments through an unrecognised third party), the score would be about 81.5%. That would be 13th of 341 in Utrecht hairdressers and beauty salons, up from 325th.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. The site turns away every visitor that isn't a browser, AI agents included +23 points

    A plain fetch was refused (origin_timeout). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it

  2. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  3. Appointments through an unrecognised third party +9 points

    Check that the provider keeps your business as the seller of record. How to fix it

  4. No price list of services found +7 points

    Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

  5. Almost no text without JavaScript no points, but worth doing

    Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Utrecht hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.

Builder: webflow · A plain fetch got origin_timeout; a real browser got the page, so the scan continues on the rendered page.

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on webflow.

Where to paste it on Webflow: the site's custom code settings, in the head code field. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Sim Son",
  "url": "https://atsimson.com",
  "telephone": "+31 30 877 4425",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Springweg 12",
    "postalCode": "3511VP",
    "addressLocality": "Utrecht"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 52.0888603,
    "longitude": 5.1185982
  },
  "openingHours": "Tu 11:00-18:00; We-Fr 11:00-21:00; Sa 11:00-17:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday"
      ],
      "opens": "11:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "11:00",
      "closes": "21:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "11:00",
      "closes": "17:00"
    }
  ]
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score F

<a href="https://directindex.org/r/atsimson.nl"><img src="https://directindex.org/badge/atsimson.nl.svg" alt="Agent-Direct Score F" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Sim Son

No direct path on record: the scan of 2026-10-16 found no booking or ordering link on atsimson.nl or on a vendor's site. The same record is served as JSON at /api/direct/atsimson.nl, through the MCP tool direct_record and in the city feed /city/utrecht-salons/direct.json.

PathLinkStatus
Booknone on record
Ordernone on record
Menunone on record
HoursTu 11:00-18:00; We-Fr 11:00-21:00; Sa 11:00-17:00 (closed now)from OpenStreetMap
Phone+31 30 877 4425

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no

Only a real browser got this page (a plain fetch got origin_timeout); Readable and Actionable were measured on the rendered page.

Agent readiness

Not measured

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

JSON-LD for the businessno