The Direct Index
Report · Belfast · scanned 2026-11-14

Ampm

ampmbelfast.co.uk is largely invisible to agents.

Listed by OpenStreetMap · Overture Maps.

Website

Ways to reach Ampm directly, with no marketplace in between. Checked 2026-11-14. Report a mistake

Upper Arthur Street 38-42 BT1 4GH Belfast

Nearby, also direct

Places near Ampm that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

AI assistants can't open Ampm's website, so they go by what other sites say about it.

0%

0 of 65 points available

–

agent-readiness level

6

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Named by assistants

Named by ChatGPT for "A cheap lunch menu near the centre" in Belfast, November 2026

Each assistant was asked the way people ask, with web search on, for up to three places in Belfast and a link to each one's own site. This business was named in one answer, by 1 of the 2 assistants asked.

QuestionNamed byAsked
A cheap lunch menu near the centre.ChatGPT with a link to this site2026-11-14

Every place named in Belfast, question by question.

Show it

The badge shows how many of the assistants asked named this business, and the month. It updates after every round.

Named by 1 of 2 assistants, Direct Index

<a href="https://directindex.org/r/ampmbelfast.co.uk"><img src="https://directindex.org/badge/named/ampmbelfast.co.uk.svg" alt="Named by 1 of 2 assistants, Direct Index" width="300" height="40"></a>
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask:
“A cheap lunch menu near the centre.” (ChatGPT, with a link to this site)

Where it stands

How Ampm compares

Where it stands

397 of 429 in Belfast

Top 93% of the sites scanned in this index. Just above: The Crown F, All seasons F. Just below: Ba Soba Noodle Bar F, Bithika F.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%no
Publish the menu or price list as HTML86%no
Let AI crawlers in (no block at the server or in robots.txt)98%no
Structured data with address, phone and hours45%no
Have an llms.txt16%no

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
The Chubby Cherub28 mAyes
Revolucion de Cuba92 mByes
Cosmo international120 mByes
Nova italian132 mCyes
Roam irish139 mCno
Cafe Parisien regional145 mDno
Tortilla Belfast mexican153 mByes
Frankie & Benny's american160 mAyes
Cotey's Restaurant161 mAyes
Greggs sandwich, bakery168 mCyes
Businesses like yours

Businesses like Ampm in Belfast

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Belfast42958%32%0%

After the top fixes

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; No booking or ordering link on the website), the score would be about 75.8%. That would be 77th of 429 in Belfast, up from 397th.

Findings

What to fix first

  1. The site turns away every visitor that isn't a browser, AI agents included +19.3 points

    A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it

  2. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  3. No booking or ordering link on the website +15 points

    There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. How to fix it

  4. No menu or price list found +7 points

    Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. How to fix it

  5. robots.txt blocks GPTBot, ClaudeBot, Google-Extended no points, but worth doing

    These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. How to fix it

  6. Almost no text without JavaScript no points, but worth doing

    Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Belfast. List your agency or yourself. It's free, and every listing is reviewed by hand.

Builder: unknown · A plain fetch got cloudflare_challenge; a real browser got the page, so the scan continues on the rendered page.; almost no text without JavaScript · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details