The Direct Index
Report · New York · scanned 2026-10-23

5th & Mad

5thandmad.com is mostly ready for agents.

Listed by Overture Maps.

BookMenuCallWebsite

Ways to reach 5th & Mad directly, with no marketplace in between. Checked 2026-10-23. On the business's own site. Report a mistake

7 E 36th St, 10016-3301, New York · +12127252164

Its menu mentions: vegan options, vegetarian dishes

Nearby, also direct

Places near 5th & Mad that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open 5th & Mad's website. It can read what 5th & Mad offers. It finds a way to book or order directly on the site.

73.8%

48 of 65 points available

1/5

agent-readiness level, Basic Web Presence

2

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 13 everyday questions about New York and named 69 places. 5th & Mad wasn't one of them. See who was named →

Where it stands

How 5th & Mad compares

Where it stands

2,511 of 10,998 in New York

Top 23% of the sites scanned in this index. Just above: 192 Mercer Street Corporation B, 494 Chicken B. Just below: Abuela Antonia B, Addeo's of the Bronx B.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML95%yes
Let AI crawlers in (no block at the server or in robots.txt)96%yes
Structured data with address, phone and hours59%no
Have an llms.txt25%no

The top 10% are the 1114 highest-scoring reachable sites in the index at the last update.

Nearest places with a similar menu

PlaceDistanceGradeDirect booking or ordering
LandShark Bar and Grill bar_and_grill752 mAyes
St. Pat's Bar and Grill bar_and_grill793 mByes
Bravest bar_and_grill812 mFno
Golden HOF bar_and_grill943 mCno
Sea Fire Grill bar_and_grill1.1 kmFno
Blake’s Tavern NYC bar_and_grill1.1 kmAyes
Dalton's Bar & Grill bar_and_grill1.3 kmAyes
Rudy's Bar & Grill bar_and_grill1.4 kmDno
Cornerstone Tavern bar_and_grill1.4 kmAyes
Spin New York 54 bar_and_grill1.4 kmCyes
Businesses like yours

Businesses like 5th & Mad in New York

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in New York10,99852%34%73.8%

The best of the businesses of the same kind in New York

3 Guys Sushi A 100% · 3rd Ave Deli Gourmet and Juice Bar A 100% · 57s All American Grill A 100% · A1 Asian Fusion A 100% · Abey African and Mediterranean Restaurant A 100%

After the top fixes

With the fix above (No structured data for the business), the score would be about 95.4%. That would be 336th of 10,998 in New York, up from 2511th.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in New York. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Menu or price list is an HTML page Agents can read the items and prices.
  • Booking on your own site Agents can book without going through a marketplace.

Builder: unknown · contact page /new-york-east-side-5th-and-mad-about: nothing new; menu page /new-york-east-side-5th-and-mad-food-menu: nothing new; booking page /new-york-east-side-5th-and-mad-reservations-custom: booking via tripleseat

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on your builder.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "5th & Mad",
  "url": "http://www.5thandmad.com/",
  "telephone": "+12127252164",
  "address": "7 E 36th St, 10016-3301, New York",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.74960824,
    "longitude": -73.98288725
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://5thandmad.com/new-york-east-side-5th-and-mad-reservations-custom",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# 5th & Mad

> local business (bar and grill) in 7 E 36th St, 10016-3301, New York, New York. Phone +12127252164.

## Book or order directly

- Book: https://5thandmad.com/new-york-east-side-5th-and-mad-reservations-custom (on the business's own site)
- Menu: https://www.5thandmad.com/new-york-east-side-5th-and-mad-food-menu

## About

- Website: http://www.5thandmad.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score B

<a href="https://directindex.org/r/5thandmad.com"><img src="https://directindex.org/badge/5thandmad.com.svg" alt="Agent-Direct Score B" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for 5th & Mad

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/5thandmad.com, through the MCP tool direct_record and in the city feed /city/new-york/direct.json.

PathLinkStatus
Book5thandmad.com/new-york-east-side-5th-and-mad-reservations-cu own sitefound by the scan of 2026-10-23, not yet tested
Ordernone on record
Menuwww.5thandmad.com/new-york-east-side-5th-and-mad-food-menu html_pagefrom the scan
Hoursnone on record
Phone+12127252164

Stable links that count: /go/5thandmad.com/book, /go/5thandmad.com/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no

Found one hop past the home page: booking page /new-york-east-side-5th-and-mad-reservations-custom: booking via tripleseat.

Agent readiness

Level 1 of 5, Basic Web Presence

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtno how
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessno