When someone asks an assistant where to book or order, it answers from what it can read and act on. If it skips your business, or names it but links a marketplace, one of four things is usually wrong with the website. All four are fixable, most of them in an afternoon.
ChatGPT, Claude, Perplexity and Google's AI features each fetch pages with their own crawler: GPTBot, ClaudeBot, PerplexityBot and friends. A hosting firewall or a "bad bots" list often refuses them while serving a normal browser fine, and the owner never chose that. Across the city indexes on this site, about a quarter of reachable restaurant websites do this. How to find out and fix it.
An assistant wants your name, address, phone, hours, what you serve and whether you take bookings, in a form it can trust. A short structured-data block gives it exactly that; without one it guesses from text, or takes a marketplace's copy. The copy-and-paste version.
"What do they have and what does it cost" is the most common question. A PDF is read badly, a photo not at all, so the answer comes from a delivery app's copy of your menu, and so does the link. Publish the menu as a page.
If your booking button goes to a reservation marketplace and your order button to a delivery app, the assistant sends people there, because that is the path that works. Add a direct path on your own domain and it has a reason to send them to you. Bookings and ordering.
Assistants answer with web search on. They read a handful of pages, pick up to a few places and give a link for each. On the Lisbon index, when asked the way people ask ("I'm feeling like chicken tonight, where can I order?"), ChatGPT linked the place's own website for every place it named, Claude for 82% of them and Gemini for 88%, measured on 14 October 2026. Places without a usable site were named without a link, or not at all.
Not sure which of the four it is? Run the free scanner on your address: the report names each crawler that was refused, what it found for the menu, the structured data and the booking path, and what to fix first. Rescans are free.
Updated 2026-10-14. Dashboard names are as of that date.