The Direct Index
What changed · Stockholm hairdressers and beauty salons, SE

Stockholm hairdressers and beauty salons: what changed in the last 30 days

In the last 30 days, 150 sites in the Stockholm hairdressers and beauty salons index changed something the scanner or the assistants can see: 154 findings fixed, 110 grades up and 1 down, 1 started turning an AI crawler away and 2 let them in again, 0 assistant answers changed.

150

sites with a change in the last 30 days

154

findings fixed

110 / 1

grades up / down

1

started turning a crawler away

0

assistant answers that changed

Each line links the site's report. Atom feed · JSON · Markdown · every city · the index.

Summary

What kind of change

By kind
findings fixed154
new findings89
grades up110
grades down1
started turning crawlers away1
let crawlers in again2
direct channel changed148
vendor changed68
Fixes verified most often
No booking or ordering path at all148
The server turned AI crawlers away at the door2
Structured data was incomplete1
No llms.txt1
No structured data for the business1
Week of 12 October 2026

152 changes

DayBusinessWhat changed
15 October 2026Uggla Massage & Wellness
ugglamassage.se
direct channel: none to own site
grade C to B (75%)
fixed: no booking or ordering path at all
15 October 2026Omroj Klinik
omroj-klinik.se
direct channel: none to own site
grade D to C (64%)
fixed: no booking or ordering path at all
15 October 2026Sollentuna hårstudio
sollentunaharstudio.se
direct channel: none to own site
grade F to D (45%)
fixed: no booking or ordering path at all
15 October 2026Physical World
physicalworld.se
direct channel: none to own site
grade C to B (75%)
fixed: no booking or ordering path at all
15 October 2026Klinik Vasastan
klinikvasastan.se
direct channel: none to own site
grade F to D (48%)
fixed: no booking or ordering path at all
15 October 2026Tyresö Hud & Fotvård
tyresohudvard.se
direct channel: none to own site
grade F to D (44%)
fixed: no booking or ordering path at all
15 October 2026Carinas Harmoni & Spa
carinasharmoni.se
direct channel: none to own site
grade D to B (74%)
fixed: no booking or ordering path at all
15 October 2026Flex Massage
flexmassage.se
direct channel: none to third party
new finding: booking through an unrecognised third party
fixed: no booking or ordering path at all
15 October 2026Unik Nyans Sthlm
uniknyans.se
direct channel: none to own site
grade F to C (62%)
fixed: no booking or ordering path at all
15 October 2026Claudias Skincare
claudiasskincare.com
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Salong Huvudstaden
salonghuvudstaden.se
direct channel: none to third party
grade F to D (48%)
new finding: booking through an unrecognised third party
fixed: no booking or ordering path at all
15 October 2026Actus Naprapati
actusnaprapati.se
direct channel: none to own site
grade C to B (80%)
fixed: no booking or ordering path at all
15 October 2026TyresöPraktiken
tyresopraktiken.se
vendor: none to Bokadirekt
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Purple Massage
purplemassage.se
direct channel: none to own site
grade D to B (74%)
fixed: no booking or ordering path at all
15 October 2026Barberaren
barberaren.se
direct channel: none to own site
grade C to B (85%)
fixed: no booking or ordering path at all
15 October 2026Novoderma
novoderma.se
direct channel: none to own site
grade D to B (75%)
fixed: no booking or ordering path at all
15 October 2026City Hair Extensions
cityhairextensions.se
vendor: none to Bokadirekt
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Beautylounge
beautylounge.se
direct channel: none to own site
grade C to B (75%)
fixed: no booking or ordering path at all
15 October 2026Mr Barber
mrbarber.se
vendor: none to Bokadirekt
direct channel: none to marketplace
lets AI crawlers in again
grade F to D (45%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
fixed: the server turned AI crawlers away at the door
15 October 2026Beauty & Style frisörsalong
beautystyle.se
direct channel: none to third party
grade F to D (48%)
new finding: booking through an unrecognised third party
fixed: no booking or ordering path at all
15 October 2026Copparstrået & Co
copparstraetoco.se
vendor: none to Bokadirekt
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Nordiska Barber Shop
nordiskabarbershop.se
direct channel: none to own site
grade C to B (80%)
fixed: no booking or ordering path at all
15 October 2026Salong Sisters
petwinnie.ca
direct channel: none to own site
grade D to C (65%)
fixed: no booking or ordering path at all
15 October 2026Helfin Laser & Skönhet
helfinskonhet.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Snap
snapfrisor.se
vendor: none to Bokadirekt
direct channel: none to marketplace
grade F to D (40%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Youtime
youtime.com
vendor: none to Bokadirekt
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Svea Nails
bokadirekt.se
direct channel: none to third party
new finding: booking through an unrecognised third party
fixed: no booking or ordering path at all
15 October 2026Najs
salongnajs.com
direct channel: none to own site
grade F to C (59%)
fixed: no booking or ordering path at all
15 October 2026oqma
oqma.se
direct channel: none to own site
grade F to D (49%)
fixed: no booking or ordering path at all
15 October 2026Sakura thaimassage
sakurathaimassage.se
vendor: none to Bokadirekt
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Peter's Barbershop
petersbarbershop.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Marwa Clinic
marwaclinic.com
direct channel: none to own site
grade D to C (65%)
fixed: no booking or ordering path at all
15 October 2026Alice Hair & Art
alicehairart.se
vendor: none to Timma
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Hår & Co
haroco.se
direct channel: none to own site
grade D to C (63%)
fixed: no booking or ordering path at all
15 October 2026Majana Studio
studiomajana.se
direct channel: none to third party
grade D to C (60%)
new finding: booking through an unrecognised third party
fixed: no booking or ordering path at all
15 October 2026Min far & jag
minfarochjag.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Salongen
salongen41.se
direct channel: none to own site
grade D to C (63%)
fixed: no booking or ordering path at all
15 October 2026Hey Good Looking
heygoodlooking.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Vokuhila
vokuhila.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Hitta Balansen
hittabalansen.se
grade F to D (43%)
15 October 2026Orchidé Massage & Spa
orchidemassage.se
direct channel: none to third party
grade F to D (48%)
new finding: booking through an unrecognised third party
fixed: no booking or ordering path at all
15 October 2026Headrush
headrush.se
vendor: none to Timma
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Hair Stockholm
hairstockholm.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Nail Art Missy
artmissy.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Lavish Look
lavishlooksthlm.se
direct channel: none to own site
grade D to B (74%)
fixed: no booking or ordering path at all
15 October 2026Honest Al's Barbershop
honestals.se
vendor: none to Bokadirekt
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Pipers Hudvård
pipershudvard.com
direct channel: none to own site
grade C to B (75%)
fixed: no booking or ordering path at all
15 October 2026AAA Kliniken
aaa-kliniken.se
vendor: none to Bokadirekt
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Hair Solna
hairsolna.se
direct channel: none to own site
grade D to C (63%)
fixed: no booking or ordering path at all
15 October 2026Söders skönhetssalong
soderssalong.se
direct channel: none to own site
grade D to C (63%)
fixed: no booking or ordering path at all
15 October 2026Studio Ribbing
studioribbing.se
direct channel: none to own site
grade F to C (62%)
fixed: no booking or ordering path at all
15 October 2026Rima Skincare
fondkistan.se
direct channel: none to own site
grade D to B (74%)
fixed: no booking or ordering path at all
15 October 2026Cutie SPA
cutiecare.se
direct channel: none to own site
grade D to C (63%)
fixed: no booking or ordering path at all
15 October 2026Colours Sthlm
colourssthlm.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Care of Skin
careofskin.se
direct channel: none to own site
grade F to C (62%)
fixed: no booking or ordering path at all
15 October 2026MJ Studio
mjstudio.se
direct channel: none to own site
grade D to C (63%)
fixed: no booking or ordering path at all
15 October 2026Bobbys Hårstudio
xn--bobbyshrstudio-rib.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Bare skin
bare-skin.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Planet Skin
planetskin.se
direct channel: none to own site
grade D to C (63%)
fixed: no booking or ordering path at all
15 October 2026Sthlm Physique
massagestockholm.se
direct channel: none to own site
grade D to B (74%)
fixed: no booking or ordering path at all
15 October 2026Stockholm Elite Clinic
stockholmeliteclinic.se
vendor: none to Bokadirekt
direct channel: none to marketplace
grade D to C (55%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Quanta Beauty Care
quantabeauty.se
vendor: none to Bokadirekt
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Ellies Hudvårdssalong
hudterapeuten.com
vendor: none to Bokadirekt
direct channel: none to marketplace
grade D to C (55%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Salong V.I.P
salongvipsthlm.se
direct channel: none to own site
grade D to B (74%)
fixed: no booking or ordering path at all
15 October 2026VIDA hud & kroppsvård
vida.nu
vendor: none to Bokadirekt
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Sumpans hårgäng
sumpanshargang.com
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026In o Bli Fin
inoblifin.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Sthlm Barber Shop
stockholmbarbershop.se
direct channel: none to own site
grade F to C (62%)
fixed: no booking or ordering path at all
15 October 2026Fotvårdsklinik I Kärrtorp
bokadirekt.se
direct channel: none to third party
new finding: booking through an unrecognised third party
fixed: no booking or ordering path at all
15 October 2026Massage & friskvård Daed Hedtjärn
massagefriskvard.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Prime barbershop
primebarbershop.se
vendor: none to Bokadirekt
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Blanca
blancasthlm.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Jimmy's Barber Shop
jimmysbarbershop.se
direct channel: none to third party
new finding: booking through an unrecognised third party
fixed: no booking or ordering path at all
15 October 2026Age Balance
agebalance.se
vendor: none to Bokadirekt
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Salong GG16
gg16.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Arector hudvård
arectorhudvard.se
vendor: none to Bokadirekt
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Hair by Roro
hairbyroro.se
vendor: none to Timma
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Mohair
mohair.se
vendor: none to Bokadirekt
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Yang Studios
yangstudios.se
vendor: none to Bokadirekt
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Studio Inside
studioinside.se
direct channel: none to third party
grade F to D (48%)
new finding: booking through an unrecognised third party
fixed: no booking or ordering path at all
15 October 2026Studiotid
studiotid.nu
direct channel: none to own site
grade F to C (62%)
fixed: no booking or ordering path at all
15 October 2026Soul Södermalm
soulsodermalm.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Moon
moonhairdressing.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Ingrid Marie
torgny.nu
direct channel: none to third party
grade F to D (48%)
new finding: booking through an unrecognised third party
fixed: no booking or ordering path at all
15 October 2026Hårstylisterna
harstylisterna.se
direct channel: none to own site
grade C to B (75%)
fixed: no booking or ordering path at all
15 October 2026Odensalongen
odensalongen.se
direct channel: none to own site
grade C to B (75%)
fixed: no booking or ordering path at all
15 October 2026STHLM Ladies & Gent’s
sthlmladiesandgents.se
direct channel: none to own site
grade C to B (85%)
fixed: no booking or ordering path at all
15 October 2026Meduza
salongmeduza.se
grade D to C (55%)
15 October 2026Sax in
salongsaxin.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Raptis & Ahlgren
raptisahlgren.se
direct channel: none to own site
grade F to C (62%)
fixed: no booking or ordering path at all
15 October 2026Barbers of Sweden
barbersofsweden.se
vendor: none to Bokadirekt
direct channel: none to marketplace
grade D to F (38%)
new finding: booking only through a marketplace
new finding: no structured data for the business
fixed: no booking or ordering path at all
fixed: structured data was incomplete
15 October 2026Amp
ampstockholm.se
direct channel: none to own site
grade F to D (44%)
fixed: no booking or ordering path at all
15 October 2026Bliss klinik
blissklinik.se
direct channel: none to own site
grade F to C (62%)
fixed: no booking or ordering path at all
15 October 2026Zouri
zouri.se
direct channel: none to own site
grade D to C (63%)
fixed: no booking or ordering path at all
15 October 2026Place One
placeone.se
direct channel: none to own site
grade F to C (62%)
fixed: no booking or ordering path at all
15 October 2026Hårfint
harfint.se
direct channel: none to own site
grade C to B (80%)
fixed: no booking or ordering path at all
15 October 2026Head Spot
hairface.se
direct channel: none to own site
grade F to C (59%)
fixed: no booking or ordering path at all
15 October 2026Lazy Barber
lazybarber.se
direct channel: none to own site
grade D to B (74%)
fixed: no booking or ordering path at all
15 October 2026Hårsvallet
harsvallet.se
direct channel: none to third party
grade F to D (48%)
new finding: booking through an unrecognised third party
fixed: no booking or ordering path at all
15 October 2026Zax
zaxcompani.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Luc
salongluc.com
vendor: none to Bokadirekt
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Tant Raffas Salong
tantraffas.com
grade F to D (43%)
15 October 2026ohyes
ohyes.nu
direct channel: none to third party
grade D to C (59%)
new finding: booking through an unrecognised third party
fixed: no booking or ordering path at all
15 October 2026Peach Stockholm
peachstockholm.se
direct channel: none to own site
grade D to B (74%)
fixed: no booking or ordering path at all
15 October 2026Fru Söder
frusoder.se
direct channel: none to own site
grade C to B (75%)
fixed: no booking or ordering path at all
15 October 2026The Venue
thevenue.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Kollektivet Hvitan
hvitan.com
direct channel: none to third party
grade C to B (71%)
new finding: booking through an unrecognised third party
fixed: no booking or ordering path at all
15 October 2026Hair Stars
hairstars.se
direct channel: none to third party
new finding: booking through an unrecognised third party
fixed: no booking or ordering path at all
15 October 2026Orchidé Massage & Spa
orchidemassage.se
direct channel: none to third party
grade F to D (48%)
new finding: booking through an unrecognised third party
fixed: no booking or ordering path at all
15 October 2026Sjövikssalongen
sjovikssalongen.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026HairConcept
hairconcept.se
vendor: none to Timma
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Pipersgatan 30
pipersgatan30.se
direct channel: none to own site
grade F to C (59%)
fixed: no booking or ordering path at all
15 October 2026La Roy
salonglaroy.se
lets AI crawlers in again
fixed: the server turned AI crawlers away at the door
15 October 2026Cut the Crap
cutthecrap.se
vendor: none to Shore
direct channel: none to vendor on own site
grade F to D (54%)
fixed: no booking or ordering path at all
15 October 2026Salong Maria
salongmaria.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Guldlocken
guldlocken.com
direct channel: none to third party
grade F to D (48%)
new finding: booking through an unrecognised third party
fixed: no booking or ordering path at all
15 October 2026Salong Max
salongmax.se
vendor: none to Timma
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Salong Andreas
salongandreas.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Swedish Hairline
swedishhairline.se
vendor: none to Bokadirekt
direct channel: none to marketplace
grade D to C (55%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Cup Cake
cupcakehair.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Cardell
cardell.nu
vendor: none to Bokadirekt
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Strå
stra.nu
direct channel: none to own site
grade F to C (62%)
fixed: no booking or ordering path at all
15 October 2026Frisörriket
frisorriket.se
direct channel: none to own site
grade F to C (57%)
fixed: no booking or ordering path at all
15 October 2026Nown
nown.se
direct channel: none to own site
grade D to B (77%)
fixed: no booking or ordering path at all
15 October 2026Fåfäng STHLM
fafangsthlm.se
direct channel: none to own site
grade D to C (63%)
fixed: no booking or ordering path at all
15 October 2026Edsbergs Beauty & Body
edsbergsbeauty.se
vendor: none to Bokadirekt
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Klippbaren
klippbaren.se
direct channel: none to own site
grade D to C (63%)
fixed: no booking or ordering path at all
15 October 2026Mirres
mirres.se
direct channel: none to own site
grade D to C (63%)
fixed: no booking or ordering path at all
15 October 2026Raw Hair
rawhair.se
vendor: none to Bokadirekt
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Björn Axén
bjornaxen.com
direct channel: none to own site
grade F to B (77%)
new finding: structured data was incomplete
fixed: no llms.txt
fixed: no booking or ordering path at all
fixed: no structured data for the business
fixed: robots.txt blocked AI crawlers
15 October 2026haven
havenisthlm.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Claar & Co
claar-co.se
direct channel: none to third party
new finding: booking through an unrecognised third party
fixed: no booking or ordering path at all
15 October 2026hostomas
samotsoh.se
direct channel: none to own site
grade D to B (71%)
fixed: no booking or ordering path at all
15 October 2026Frisörimperiet
frisorimperiet.se
direct channel: none to third party
grade D to C (60%)
new finding: booking through an unrecognised third party
fixed: no booking or ordering path at all
15 October 2026Rotzius
rotzius.se
direct channel: none to own site
grade C to B (75%)
fixed: no booking or ordering path at all
15 October 2026Unik
uniksthlm.se
vendor: none to Bokadirekt
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Frisörerna i Mörby
frisorernaidanderyd.se
vendor: none to Bokadirekt
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Creative Headz
creativeheadz.se
direct channel: none to third party
grade F to D (44%)
new finding: booking through an unrecognised third party
fixed: no booking or ordering path at all
15 October 2026Stockholms massageklinik
stockholmsmassageklinik.se
direct channel: none to own site
grade F to C (57%)
fixed: no booking or ordering path at all
15 October 2026Culör by Cornelia
xn--culr-7qa.se
vendor: none to Bokadirekt
direct channel: none to marketplace
grade D to C (57%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Tête-a-tête
teteatete11454.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Meya & Mateo
meyaomateo.se
vendor: none to Bokadirekt
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026PM Stockholm
pmstockholm.se
vendor: none to Bokadirekt
direct channel: none to marketplace
grade D to C (55%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Klippotek1
klippotek1.se
direct channel: none to own site
grade F to C (62%)
fixed: no booking or ordering path at all
15 October 2026Ekman
ekmanhair.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Capelo
capelo.se
direct channel: none to own site
grade D to C (63%)
fixed: no booking or ordering path at all
15 October 2026Salong 63
maison63.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Headzone
salongheadzone.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Kroppsteamet
kroppsteamet.se
vendor: none to Bokadirekt
direct channel: none to marketplace
now turns an AI crawler away at the edge
new finding: booking only through a marketplace
new finding: the server turned AI crawlers away at the door
fixed: no booking or ordering path at all
15 October 2026Lintott
salonglintott.se
vendor: none to Bokadirekt
direct channel: none to marketplace
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
15 October 2026Vattenkammade Snoken 2.0
vattenkammadesnoken.se
direct channel: none to own site
grade F to C (62%)
fixed: no booking or ordering path at all
15 October 2026Salong Alexander
salongalexander.se
vendor: none to Bokadirekt
direct channel: none to marketplace
grade F to D (43%)
new finding: booking only through a marketplace
fixed: no booking or ordering path at all
Method

How a change is recorded

Every full scan of a site is compared with the site's previous full scan, the hour it lands: findings that are gone count as fixed, new ones as new, a grade that moved as up or down, AI crawlers turned away or let in at the edge, and a change of direct booking or ordering channel or of the vendor behind it. A scan that could not reach the site is not compared: it says nothing about the site. Every answer an assistant gives to one of the three questions about a business is compared with its previous answer to the same question. Methodology.