Barbers of Sweden

What to fix first

1. No way to book an appointment online +13 points

   Only a phone number or WhatsApp. Agents cannot act on those yet. Add an online appointment page. How to fix it

2. No price list of services found +7 points

   Agents answer 'what do they offer and what does it cost' from marketplaces and directories instead. Add a page with services and prices as text and link it from the homepage. How to fix it

3. Structured data is incomplete +6 points

   Missing: address, telephone, opening hours. How to fix it

4. The server turns AI crawlers away at the door +3.4 points

   Live fetches as ClaudeBot (http_403) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. How to fix it

5. robots.txt blocks GPTBot +1.3 points

   These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. How to fix it

No one is listed yet to fix this in Stockholm hairdressers and beauty salons. List your agency or yourself: free, reviewed by hand.

Already right

• Structured data present (Organization) but without address, phone or hours

Builder: wordpress · Front: cloudflare · Cloudflare in front; AI crawlers blocked at the edge

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on wordpress is in the guides.

Structured data (JSON-LD) Copy

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Barbers of Sweden",
  "url": "https://barbersofsweden.se",
  "telephone": "+46812144603",
  "email": "barbersofsweden@gmail.com",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 59.3389913,
    "longitude": 18.0754006
  },
  "openingHours": "Mo-Fr 10:00-19:00; Sa-Su 10:00-18:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "10:00",
      "closes": "19:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday",
        "Sunday"
      ],
      "opens": "10:00",
      "closes": "18:00"
    }
  ]
}
</script>

robots.txt Copy

Add these lines to /robots.txt and delete any Disallow rule that names these crawlers. Guide.

# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /

67 of 307 in Stockholm hairdressers and beauty salons

Top 22% of the sites scanned in this index. Just above: Filosofie D, Hair Peace D. Just below: FreshupBarbers D, hostomas D.

The top tenth is the 31 best-scoring reachable sites of the index at the last refresh.

Against its peers

Nearest places in the index

Businesses like Barbers of Sweden in Stockholm hairdressers and beauty salons

The best of Built with WordPress in Stockholm hairdressers and beauty salons

Hårklippet B 76.9% · Afro Market B 70% · Crystal B 70% · Clubtan C 64.6% · Kollektivet Hvitan C 64.6%

The climb

With the three fixes above (No way to book an appointment online; No price list of services found; Structured data is incomplete) the score would be about 88.3%: first of 307 in Stockholm hairdressers and beauty salons.

Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.

What agents get for Barbers of Sweden

No direct path on record: the scan of 2026-10-14 found no booking or ordering link on barbersofsweden.se or on a vendor's site. The same record is served as JSON at /api/direct/barbersofsweden.se, through the MCP tool direct_record and in the city feed /city/stockholm-salons/direct.json.

Owners: claim the business below to correct this record; the claim email carries the link.

Level 1 of 5, Basic Web Presence

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

<a href="https://directindex.org/r/barbersofsweden.se"><img src="https://directindex.org/badge/barbersofsweden.se.svg" alt="Agent-Direct Score D" width="236" height="40"></a>

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now Markdown

Deep report Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.