Best burger in town, and I want to order online.
What ChatGPT and Gemini answered when asked this in Oxford on 2026-10-23, with web search on. Below are the places named, who named each one, and the direct link where the place has one.
| Place | Named by | Direct link |
|---|---|---|
| Shake Shack Oxford | ChatGPT with its own site Gemini with its own site | shakeshack.co.uk · order direct |
| Big Society not in the index | Gemini with its own site | bigsocietyoxford.com |
| FarmBox Burger not in the index | ChatGPT with its own site | farmboxburger.com |
| The Beefy Boys not in the index | ChatGPT with its own site | thebeefyboys.com |
| The Rickety Press not in the index | Gemini with its own site | dodopubs.com |
How this is read
Each assistant was asked each question once, with web search on, for up to three places and the link to each one's own website. Names are read from the answer and matched against the index. Any link between one name and the next belongs to that place. "With its own site" means the assistant linked the place's own website. "Through a marketplace" or "a directory" means it linked a listing instead, and "by name" means it gave no link. The direct links come from the Direct Index's own scan of the place's site. The assistant didn't supply them.
Every question for Oxford · Where assistants send people in Oxford.