The Direct Index
Report · Sydney cafes and bars · scanned 2026-10-18

Primo Caffe

primocaffe.com.au is hard for agents to use.

Listed by OpenStreetMap · Overture Maps.

OrderCallWebsite

Ways to reach Primo Caffe directly, with no marketplace in between. Checked 2026-10-18. On the business's own site. Report a mistake

(02) 9757 1010

Prices: 182 prices on the site, the middle one A$24.18

Owners

The website's grade

AI assistants can't open Primo Caffe's website, so they go by what other sites say about it.

41.5%

27 of 65 points available

–

agent-readiness level

3

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

182 prices on the landing page, the middle one A$24.18.

In Sydney, the middle price of comparable sites that show prices is A$21.00.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Primo Caffe compares

Where it stands

1,765 of 2,594 in Sydney cafes and bars

Top 68% of the sites scanned in this index. Just above: Maggio's Cafe D, Montgomery St Cafe D. Just below: Sam's Gourmet Cafe D, ShishaEspresso D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain99%yes
Publish the menu or price list as HTML95%no
Let AI crawlers in (no block at the server or in robots.txt)96%no
Structured data with address, phone and hours32%no
Have an llms.txt23%no

The top 10% are the 265 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with Shopify 3,402 sites46%24%41.5%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Di Stefano Coffee Roasters16 mByes
New Victoria Tavern135 mAyes
Akropoli Food Services473 mFno
The Factoria604 mBno
Dine & Grind Cafe615 mFno
Goliath Coffee Roasters705 mCno
My Yerba Mate World2.5 kmFno
Granata's3.5 kmAyes
Businesses like yours

Businesses like Primo Caffe in Sydney cafes and bars

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Sydney cafes and bars2,59454%30%41.5%
Sites built with Shopify in Sydney cafes and bars19746%21%41.5%

The best of the sites built with Shopify in Sydney cafes and bars

Cafe Gusto A 86.2% · Di Pacci Coffee Company A 86.2% · Lawn Cafe A 86.2% · Sella Vinoteca A 86.2% · Mrs. Fields Bakery Cafe Head Office B 84.6%

After the top fixes

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No menu or price list found; Structured data is incomplete), the score would be about 95.4%. That would be 25th of 2,594 in Sydney cafes and bars, up from 1765th.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. The site turns away every visitor that isn't a browser, AI agents included +25 points

    A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it

  2. No menu or price list found +7 points

    Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. How to fix it

  3. Structured data is incomplete +3 points

    Missing: opening hours. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Sydney cafes and bars. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

Builder: shopify · Front: cloudflare · A plain fetch got cloudflare_challenge; a real browser got the page, so the scan continues on the rendered page.

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on shopify.

Where to paste it on Shopify: Online Store, then the three-dot menu on the theme, then Edit code; paste it in the theme's layout file, inside the head. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "Primo Caffe",
  "url": "http://www.primocaffe.com.au",
  "telephone": "(02) 9757 1010",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -33.8452893,
    "longitude": 150.8957139
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://primocaffe.com.au/pages/delivery-shipping",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

Rescan now · Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score D

<a href="https://directindex.org/r/primocaffe.com.au"><img src="https://directindex.org/badge/primocaffe.com.au.svg" alt="Agent-Direct Score D" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Primo Caffe

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/primocaffe.com.au, through the MCP tool direct_record and in the city feed /city/sydney-cafes-bars/direct.json.

PathLinkStatus
Booknone on record
Orderprimocaffe.com.au/pages/delivery-shipping own sitefound by the scan of 2026-10-18, not yet tested
Menunone on record
Hoursnone on record
Phone(02) 9757 1010

Stable links that count: /go/primocaffe.com.au/order answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

Agent readiness

Not measured

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

JSON-LD for the businessyes