Gray Line
grayline.com is mostly ready for agents.
Listed by Overture Maps.
Ways to reach Gray Line directly, with no marketplace in between. Checked 2026-10-19. On the business's own site. Report a mistake
265 Catherine St, K1R, Ottawa · +16135655463
The website's grade
An AI assistant can open Gray Line's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.
48 of 65 points available
agent-readiness level, Basic Web Presence
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
How Gray Line compares
16 of 239 in Ottawa tours, attractions and museums
Top 7% of the sites scanned in this index. Just above: BCD Travel B, Frobisher Place Condominiums B. Just below: Gray Line Ottawa B, Labayk Hajj B.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 88% | yes |
| Publish the menu or price list as HTML | 20% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | yes |
| Structured data with address, phone and hours | 12% | no |
| Have an llms.txt | 24% | no |
The top 10% are the 25 highest-scoring reachable sites in the index at the last update.
Compared with its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites built with WordPress 68,857 sites | 58% | 30% | 73.8% |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| Budget Truck Rental | 307 m | C | yes |
| Thursty Pedaler | 499 m | C | yes |
| FPM Apartment Rentals | 571 m | D | no |
| Canadian Library Association | 572 m | D | no |
| Canadian Museum of Nature | 620 m | C | yes |
| 341 MacLaren Executive Apartments | 709 m | F | no |
| The Marbella | 740 m | D | no |
| Workers' History Museum - Musée de l’histoire ouvrière | 851 m | D | no |
| LIV Apartments | 888 m | D | no |
| The Prince Rupert | 894 m | F | no |
Businesses like Gray Line in Ottawa tours, attractions and museums
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Ottawa tours, attractions and museums | 239 | 42% | 10% | 73.8% |
| Sites built with WordPress in Ottawa tours, attractions and museums | 18 | 56% | 17% | 73.8% |
The best of the sites built with WordPress in Ottawa tours, attractions and museums
Maritime Travel B 81.3% · Vanier Museopark B 75.4% · Musée canadien de l'histoire B 73.8% · Canadian Museum of Nature C 68.8% · Valleyview Little Animal Farm C 67.7%
After the top fixes
With the two fixes above (Structured data is incomplete; No tickets and prices found), the score would be about 95.4%. That would be 2nd of 239 in Ottawa tours, attractions and museums, up from 16th.
This site appears in 2 cities (2 places on grayline.com). All the cities it's in →
Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.
What to fix first
- Structured data is incomplete +7 points
Missing: address, telephone, opening hours. How to fix it
- No tickets and prices found +7 points
Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. How to fix it
- No llms.txt no points, but worth doing
Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it
Send the fixes to your web person
No one is listed yet to fix this in Ottawa tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in No rule blocks the main AI user agents.
- AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- Structured data found (Organization) no address, phone or hours in it
- Tickets on your own site Agents can buy tickets without going through a marketplace.
Builder: wordpress · Front: cloudflare · contact page /company/about-us/: nothing new; booking page /tours/london-hop-on-hop-off-open-top-bus-tour-24-hours-ticket/: nothing new
What to paste
Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wordpress.
Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.
Show the code to paste
Structured data (JSON-LD)
Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Gray Line",
"url": "http://www.grayline.ca",
"telephone": "+16135655463",
"address": "265 Catherine St, K1R, Ottawa",
"geo": {
"@type": "GeoCoordinates",
"latitude": 45.40881691613114,
"longitude": -75.69477174415998
},
"potentialAction": [
{
"@type": "ReserveAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.grayline.com/tours/london-hop-on-hop-off-open-top-bus-tour-24-hours-ticket/",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/MobileWebPlatform"
]
},
"result": {
"@type": "Reservation",
"name": "Reservation"
}
}
]
}
</script>
llms.txt
Save as /llms.txt at the root of the site. Guide.
# Gray Line > organization in 265 Catherine St, K1R, Ottawa, Ottawa tours, attractions and museums. Phone +16135655463. ## Book or order directly - Book: https://www.grayline.com/tours/london-hop-on-hop-off-open-top-bus-tour-24-hours-ticket/ (on the business's own site) ## About - Website: http://www.grayline.ca - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Own this business?
If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.
Rescan now · Markdown · Dispute a check
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Show the score
Owners who score well put the badge on their site. It links back here and updates with every scan.
<a href="https://directindex.org/r/grayline.com"><img src="https://directindex.org/badge/grayline.com.svg" alt="Agent-Direct Score B" width="236" height="40"></a>
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.
Show the details
What agents get for Gray Line
The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/grayline.com, through the MCP tool direct_record and in the city feed /city/ottawa-tours/direct.json.
| Path | Link | Status |
|---|---|---|
| Book | www.grayline.com/tours/london-hop-on-hop-off-open-top-bus-to own site | found by the scan of 2026-10-19, not yet tested |
| Order | none on record | |
| Menu | none on record | |
| Hours | none on record | |
| Phone | +16135655463 |
Stable links that count: /go/grayline.com/book answer 302 to the links above; the count is the line "followed N direct links" on this page.
Owners: claim the business below to correct this record; the claim email carries the link.
Can an agent transact?
Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.
| UCP profile /.well-known/ucp, Google and Shopify's Universal Commerce Protocol | no |
| ACP discovery document /.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol | no |
| MCP server card /.well-known/mcp/server-card.json | no |
| Ordering vendor that takes agent orders Square, Toast, or a vendor whose terms allow agents | no |
Level 1 of 5, Basic Web Presence
These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.
| Link headers on the homepage | no how |
| sitemap.xml | yes |
| AI bot rules in robots.txt | yes |
| Content Signals in robots.txt | no how |
| Markdown on Accept: text/markdown | no how |
| llms.txt | no how |
| API catalog (RFC 9727) | no how |
| MCP server card | no how |
| A2A agent card | no how |
| Agent Skills index | no how |
| OAuth or OIDC discovery | no how |
| OAuth protected resource metadata | no how |
| auth.md | no how |
| Web Bot Auth key directory | no how |
| ARD capability manifest | no how |
| DNS-AID records | no how |
| WebMCP tools on the page | no how |
| JSON-LD for the business | yes |