The Direct Index
Report · Brisbane · scanned 2026-10-18

Firma Italian

firmaitalian.com.au is largely invisible to agents.

Listed by Overture Maps.

BookMenuCallWebsite

Ways to reach Firma Italian directly, with no marketplace in between. Checked 2026-10-18. Through sevenrooms acting for the business. Report a mistake

267 Grey St, 4101, Brisbane · +61735563333

Owners

The website's grade

AI assistants can't open Firma Italian's website, so they go by what other sites say about it.

38.5%

25 of 65 points available

–

agent-readiness level

2

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Brisbane and named 92 places. Firma Italian wasn't one of them. See who was named →

Where it stands

How Firma Italian compares

Where it stands

1,317 of 1,782 in Brisbane

Top 74% of the sites scanned in this index. Just above: Dosa Hut F, Driven By Dreams F. Just below: Goodman Fielder Consumer Foods F, Greenery Cafe F.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML96%yes
Let AI crawlers in (no block at the server or in robots.txt)98%no
Structured data with address, phone and hours61%no
Have an llms.txt20%no

The top 10% are the 181 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 68,857 sites58%30%38.5%
Sites using SevenRooms 1,201 sites70%53%38.5%

Nearest places with a similar menu

PlaceDistanceGradeDirect booking or ordering
Gnocchi Gnocchi Brothers italian205 mByes
Popolo Italian Kitchen & Bar italian207 mAyes
Vici italian297 mAyes
Salt Meats Cheese italian441 mFno
The Spaghetti House Trattoria italian452 mFno
Como italian992 mByes
Bar Rosa Vini & Piatti italian1.0 kmDno
Black Fire italian, spanish, mediterranean1.1 kmFno
La Favolosa italian1.1 kmFno
Olive & Angelo italian1.2 kmBno
Businesses like yours

Businesses like Firma Italian in Brisbane

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Brisbane1,78257%36%38.5%
Sites built with WordPress in Brisbane56765%45%38.5%
Sites using SevenRooms in Brisbane7571%61%38.5%
Sites built with WordPress and using SevenRooms in Brisbane3372%73%38.5%

The best of the sites built with WordPress and using SevenRooms in Brisbane

Punjab Curry Club A 86.2% · Waterloo Hotel A 86.2% · Sasso Italiano B 82.6% · Tama B 81.1% · Babylon Brisbane B 78.5%

After the top fixes

With the two fixes above (The site turns away every visitor that isn't a browser, AI agents included; Structured data is incomplete), the score would be about 87.7%. That would be 187th of 1,782 in Brisbane, up from 1317th.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. The site turns away every visitor that isn't a browser, AI agents included +25 points

    A plain fetch was refused (challenge:checking your browser). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it

  2. Structured data is incomplete +7 points

    Missing: address, telephone, opening hours. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Brisbane. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

Builder: wordpress · Front: cloudflare · A plain fetch got challenge:checking your browser; a real browser got the page, so the scan continues on the rendered page.

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wordpress.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Firma Italian",
  "url": "https://firmaitalian.com.au/",
  "telephone": "+61735563333",
  "address": "267 Grey St, 4101, Brisbane",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -27.4812145,
    "longitude": 153.0231748
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.sevenrooms.com/explore/firmaitalian/reservations/create/search?tracking=website",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

Rescan now · Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score F

<a href="https://directindex.org/r/firmaitalian.com.au"><img src="https://directindex.org/badge/firmaitalian.com.au.svg" alt="Agent-Direct Score F" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Firma Italian

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/firmaitalian.com.au, through the MCP tool direct_record and in the city feed /city/brisbane/direct.json.

PathLinkStatus
Bookwww.sevenrooms.com/explore/firmaitalian/reservations/create/ vendor on own site: SevenRoomsfound by the scan of 2026-10-18, not yet tested
Ordernone on record
Menufirmaitalian.com.au/menu/ html_pagefrom the scan
Hoursnone on record
Phone+61735563333

Stable links that count: /go/firmaitalian.com.au/book, /go/firmaitalian.com.au/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Vendor terms for agents
SevenRooms, read 2026-10-15
Through partners

SevenRooms' terms (17 April 2026) bar any robot, spider, scraper or other automated means except bona fide search engines; Google names SevenRooms as an AI Mode booking partner. Source. About SevenRooms · all vendors.

Only a real browser got this page (a plain fetch got challenge:checking your browser); Readable and Actionable were measured on the rendered page.

Agent readiness

Not measured

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

JSON-LD for the businessyes