The Direct Index
Report · Salt Lake City tours, attractions and museums · scanned 2026-10-24

Natural History Museum Of Utah

utah.edu is partly visible to agents.

Listed by OpenStreetMap.

BookCallWebsite

Ways to reach Natural History Museum Of Utah directly, with no marketplace in between. Checked 2026-10-24. On the business's own site. Report a mistake

Hours, from OpenStreetMap: Mon–Tue 10:00–17:00 · Wed 10:00–21:00 · Thu–Sun 10:00–17:00

301 South Wakara Way, Salt Lake City, UT 84108 · 801.581.6927

Step-free access (OpenStreetMap)

Owners

The website's grade

An AI assistant can open Natural History Museum Of Utah's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

63.1%

41 of 65 points available

1/5

agent-readiness level, Basic Web Presence

3

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Named by assistants

Named by ChatGPT and Gemini for 3 questions, including "Skip-the-line tickets for the main museum tomorrow, where do I buy them?" in Salt Lake City tours, attractions and museums, October 2026

Each assistant was asked the way people ask, with web search on, for up to three places in Salt Lake City tours, attractions and museums and a link to each one's own site. This business was named in 3 answers, by 2 of the 2 assistants asked.

QuestionNamed byAsked
Skip-the-line tickets for the main museum tomorrow, where do I buy them?ChatGPT with a link to this site
Gemini with a link to this site
2026-10-25
A private guide for half a day with the family, how do I book one?ChatGPT with a link to this site
Gemini with a link to this site
2026-10-25
It's raining. Something fun to book indoors for this afternoon.ChatGPT with a link to this site
Gemini with a link to this site
2026-10-25

Every place named in Salt Lake City tours, attractions and museums, question by question.

Show it

The badge shows how many of the assistants asked named this business, and the month. It updates after every round.

Named by 2 of 2 assistants, Direct Index

<a href="https://directindex.org/r/utah.edu"><img src="https://directindex.org/badge/named/utah.edu.svg" alt="Named by 2 of 2 assistants, Direct Index" width="300" height="40"></a>
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask:
“Skip-the-line tickets for the main museum tomorrow, where do I buy them?” (ChatGPT, Gemini, with a link to this site)
“A private guide for half a day with the family, how do I book one?” (ChatGPT, Gemini, with a link to this site)
“It's raining. Something fun to book indoors for this afternoon.” (ChatGPT, Gemini, with a link to this site)

Where it stands

How Natural History Museum Of Utah compares

Where it stands

Not ranked yet in Salt Lake City tours, attractions and museums

The ranking updates every hour. This site joins it at the next update.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain30%yes
Publish the menu or price list as HTML0%no
Let AI crawlers in (no block at the server or in robots.txt)70%yes
Structured data with address, phone and hours0%no
Have an llms.txt10%no
Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No tickets and prices found +7 points

    Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. How to fix it

  3. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Salt Lake City tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Tickets on your own site Agents can buy tickets without going through a marketplace.

Builder: unknown · contact page /visit/about: nothing new; booking page /visit/welcome: nothing new · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

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For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details