The Direct Index
Report · Bilbao tours, attractions and museums · scanned 2026-10-24

Guggenheim Bilbao Museoa

guggenheim-bilbao.eus is hard for agents to use.

Listed by Overture Maps.

BookCallWebsite

Ways to reach Guggenheim Bilbao Museoa directly, with no marketplace in between. Checked 2026-10-24. On the business's own site. Report a mistake

Avenida Abandoibarra, 4, 48011, Bilbao · +34944359080

Languages: Spanish, English

Esta página en español

Nearby, also direct

Places near Guggenheim Bilbao Museoa that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

Some AI assistants are turned away by Guggenheim Bilbao Museoa's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

52.8%

34.3 of 65 points available

1/5

agent-readiness level, Basic Web Presence

5

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Named by assistants

Named by ChatGPT and Gemini for 8 questions, including "A walking tour on Sunday morning with tickets online" in Bilbao tours, attractions and museums, October 2026

Each assistant was asked the way people ask, with web search on, for up to three places in Bilbao tours, attractions and museums and a link to each one's own site. This business was named in 8 answers, by 2 of the 2 assistants asked.

QuestionNamed byAsked
A walking tour on Sunday morning with tickets online.ChatGPT with a link to this site
Gemini with a link to this site
2026-10-23
A food tour this Saturday evening for two, book it.Gemini with a link to this site2026-10-23
Skip-the-line tickets for the main museum tomorrow, where do I buy them?ChatGPT with a link to this site
Gemini with a link to this site
2026-10-23
A sunset boat tour tomorrow, I want to book directly.Gemini with a link to this site2026-10-23
Kayaking or paddleboarding tomorrow morning, tickets online.Gemini with a link to this site2026-10-23
A private guide for half a day with the family, how do I book one?ChatGPT with a link to this site2026-10-23
A local cooking class this week, book two places.Gemini with a link to this site2026-10-23
It's raining. Something fun to book indoors for this afternoon.ChatGPT with a link to this site
Gemini with a link to this site
2026-10-23

Every place named in Bilbao tours, attractions and museums, question by question.

Show it

The badge shows how many of the assistants asked named this business, and the month. It updates after every round.

Named by 2 of 2 assistants, Direct Index

<a href="https://directindex.org/r/guggenheim-bilbao.eus"><img src="https://directindex.org/badge/named/guggenheim-bilbao.eus.svg" alt="Named by 2 of 2 assistants, Direct Index" width="300" height="40"></a>
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask:
“A walking tour on Sunday morning with tickets online.” (ChatGPT, Gemini, with a link to this site)
“A food tour this Saturday evening for two, book it.” (Gemini, with a link to this site)
“Skip-the-line tickets for the main museum tomorrow, where do I buy them?” (ChatGPT, Gemini, with a link to this site)
“A sunset boat tour tomorrow, I want to book directly.” (Gemini, with a link to this site)
“Kayaking or paddleboarding tomorrow morning, tickets online.” (Gemini, with a link to this site)
“A private guide for half a day with the family, how do I book one?” (ChatGPT, with a link to this site)
“A local cooking class this week, book two places.” (Gemini, with a link to this site)
“It's raining. Something fun to book indoors for this afternoon.” (ChatGPT, Gemini, with a link to this site)

Where it stands

How Guggenheim Bilbao Museoa compares

Where it stands

25 of 73 in Bilbao tours, attractions and museums

Top 34% of the sites scanned in this index. Just above: Viajes Bilbao Express C, Proyecto Hemen D. Just below: Aitor Delgado Basque Private Tour Guide D, Byblos Tours D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain80%yes
Publish the menu or price list as HTML30%no
Let AI crawlers in (no block at the server or in robots.txt)80%no
Structured data with address, phone and hours20%no
Have an llms.txt30%no

The top 10% are the 10 highest-scoring reachable sites in the index at the last update.

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Itsasmuseum Bilbao111 mByes
Inedital Viajes527 mFno
Noma569 mCyes
Museo de Bellas Artes de Bilbao584 mFno
Bidea Viajes600 mCyes
TRAVELCHIPtraveltool637 mFno
Mapa Tours642 mDno
Viajes Bilbao Express687 mCno
RentalPlus Bilbao - Deusto695 mCno
Viajes El Corte Inglés697 mByes
Businesses like yours

Businesses like Guggenheim Bilbao Museoa in Bilbao tours, attractions and museums

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Bilbao tours, attractions and museums7341%11%52.8%

The best of the businesses of the same kind in Bilbao tours, attractions and museums

BILKE- BIKE TOURS AND RENTAL B 84.6% · Tourné Bilbao B 84.6% · CEIBO viajes B 81.5% · Viajes El Corte Inglés B 78.8% · Itsasmuseum Bilbao B 75.4%

After the top fixes

With the three fixes above (No structured data for the business; No tickets and prices found; The server turns AI crawlers away at the door), the score would be about 95.4%, which would be first of 73 in Bilbao tours, attractions and museums.

This site appears in 2 cities (3 places on guggenheim-bilbao.eus). All the cities it's in →

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No tickets and prices found +7 points

    Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. How to fix it

  3. The server turns AI crawlers away at the door +6.7 points

    Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. How to fix it

  4. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

  5. The phone number on the site doesn't match the open map data

    The site shows +34 944 35 90 00, but OpenStreetMap or Overture Maps lists +34944359080. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Bilbao tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • Tickets on your own site Agents can buy tickets without going through a marketplace.

Builder: unknown · contact page /horarios-y-tarifas: nothing new; booking page /es/: nothing new

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on your builder.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Guggenheim Bilbao Museoa",
  "url": "http://www.guggenheim-bilbao.es",
  "telephone": "+34944359080",
  "address": "Avenida Abandoibarra, 4, 48011, Bilbao",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 43.26674,
    "longitude": -2.94491
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://tickets.guggenheim-bilbao.eus/es/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Guggenheim Bilbao Museoa

> local business in Avenida Abandoibarra, 4, 48011, Bilbao, Bilbao tours, attractions and museums. Phone +34944359080.

## Book or order directly

- Book: https://tickets.guggenheim-bilbao.eus/es/ (on the business's own site)

## About

- Website: http://www.guggenheim-bilbao.es
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score D

<a href="https://directindex.org/r/guggenheim-bilbao.eus"><img src="https://directindex.org/badge/guggenheim-bilbao.eus.svg" alt="Agent-Direct Score D" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Guggenheim Bilbao Museoa

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/guggenheim-bilbao.eus, through the MCP tool direct_record and in the city feed /city/bilbao-tours/direct.json.

PathLinkStatus
Booktickets.guggenheim-bilbao.eus/es/ own sitefound by the scan of 2026-10-24, not yet tested
Ordernone on record
Menunone on record
Hoursnone on record
Phone+34944359080

Stable links that count: /go/guggenheim-bilbao.eus/book answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Agent readiness

Level 1 of 5, Basic Web Presence

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessno