The Direct Index
Report · Newcastle upon Tyne · scanned 2026-11-14

Pizza Bello

zarapizza.co.uk is partly visible to agents.

Listed by Overture Maps.

CallWebsite

Ways to reach Pizza Bello directly, with no marketplace in between. Checked 2026-11-14. Report a mistake

Hours, from zarapizza.co.uk: Mon–Thu 17:00–01:50 · Fri–Sat 17:00–02:50 · Sun 17:00–01:50

133 NEW BRIDGE STREET, NE1 2SW, NEWCASTLE UPON TYNE · 441913409090

Nearby, also direct

Places near Pizza Bello that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Pizza Bello's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

58.5%

38 of 65 points available

1/5

agent-readiness level, Basic Web Presence

4

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 22 everyday questions about Newcastle upon Tyne and named 84 places. Pizza Bello wasn't one of them. See who was named →

Where it stands

How Pizza Bello compares

Where it stands

264 of 457 in Newcastle upon Tyne

Top 58% of the sites scanned in this index. Just above: New Miah’s Kitchen Cramlington C, On The Go Pizza C. Just below: Pizza Daddy C, Rajnagar C.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%no
Publish the menu or price list as HTML79%no
Let AI crawlers in (no block at the server or in robots.txt)96%yes
Structured data with address, phone and hours62%yes
Have an llms.txt21%no

Nearest places with a similar menu

PlaceDistanceGradeDirect booking or ordering
Gingerino's Kitchen pizza398 mAyes
Square pizza712 mCyes
Portofino pizza738 mByes
Pizza Punks pizza752 mByes
Prima pizza785 mByes
Rudy's Pizza Napoletana pizza789 mAyes
Firestone pizza898 mAyes
ASK Italian pizza908 mByes
River Kitchen pizza933 mCyes
Twenty Twenty pizza950 mAyes
Businesses like yours

Businesses like Pizza Bello in Newcastle upon Tyne

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Newcastle upon Tyne45758%40%58.5%

After the top fixes

With the three fixes above (No booking or ordering link on the website; No menu or price list found; Almost no text without JavaScript), the score would be about 95.4%. That would be 7th of 457 in Newcastle upon Tyne, up from 264th.

Findings

What to fix first

  1. No booking or ordering link on the website +15 points

    There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. How to fix it

  2. No menu or price list found +7 points

    Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. How to fix it

  3. Almost no text without JavaScript +2 points

    Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. How to fix it

  4. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Newcastle upon Tyne. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Structured data found (Restaurant) address, phone, opening hours

Builder: unknown · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details