An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from vikingcruises.com.au, taken from the copy the scanner kept.
characters of text without JavaScript
structured data for the business
of 3 AI crawlers turned away at the edge
Title: River, Ocean, & Expedition Cruises Around the World | Viking® · language en. First 1,800 of 3,068 characters:
River, Ocean, & Expedition Cruises Around the World | Viking® Rivers Oceans Expeditions Call Viking at 138 747 or Contact Your Travel Advisor Go Back Search Please fill out this field Search Please fill out this field Click this link to navigate to the Find A Cruise page Shot 1 A river cruise ship sails on the Seine River toward the frame on a sunny day in Les Andelys, France. Castle ruins are up on a hill in the background. The words “Twenty-One Rivers” appear in the center of the frame. Shot 2 A small ocean cruise ship sails behind the Sydney Opera house on a sunny day. The words “Five Oceans” appear in the center of the frame. Shot 3 A blonde-haired woman in a red jacket and a winter hat with a Scandinavian design looks through binoculars on the left side of the frame. Behind her is water and various rugged cliffs, some with snow on them. The words “Seven Continents” appear in the center of the frame. Shot 4 An ocean cruise ship with flags on it is in the center of a bay with small mountains in the background. The words, “One Viking #1 for Rivers #1 for Oceans Six years in a row” appear in the blue sky at the top-center of the frame above a red logo, which is alongside white text that reads: “Condé Nast Traveler Readers’ Choice Awards 2026” Find A Cruise CRUISE TYPE CRUISE TYPE CRUISE TYPE *cruise type is a required field REGION REGION DEPARTURE DATE DEPARTURE DATE DURATION DURATION search River Ocean Expeditions Sign up to receive updates from Viking Stay current with special offers, news and destination-focused content. SIGN UP Call a Viking Expert, or see your Travel Agent Call a Viking Expert, or see your Travel Agent 138 747 138 747 TAP TO CALL Viking Cruises Company Information Contact Us Speak with a Viking Agent Order a Brochure Travel Advisors FAQ Media Cent
| A business type in JSON-LD | no |
| Name | no |
| Telephone | 138 747 (a tel: link, not structured) |
| Address | no |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 1 (Audience, Country, WebSite) |
| Link | Role | Where it goes |
|---|---|---|
| www.vikingrivercruises.com.au/brochures/rivers-brochure.html | ordering | an unrecognised third party |
Everything here comes from fetching the homepage once as a crawler. The report turns it into a score and a list of fixes, with code to paste.