An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from tomzappala.com.au, taken from the copy the scanner kept.
characters of text without JavaScript
structured data for the business
of 3 AI crawlers turned away at the edge
Title: Tom Zappala Haircutting | Curly Hair Specialist Salon Melbourne · language en-AU. First 1,800 of 4,311 characters:
Tom Zappala Haircutting | Curly Hair Specialist Salon Melbourne Specialist /ˈspeʃəlɪst/ noun 1. A practitioner whose expertise is developed through sustained focus on a single discipline. 2. One who seeks to understand the problem before attempting to solve it. Melbourne · Specialist Haircutting Curly Hair Specialist Salon Play Start here ~1:00 Tom Zappala Haircutting is a curly hair salon in Melbourne, a private one-on-one specialist hairdresser for women seeking genuine expertise after years of frustration or unmet expectations. Many new clients arrive after extensive online research, product trial and error, or a booking with a curly hairdresser whose work looked curl-fluent but failed to deliver a shape that supported lasting, lower-fuss results. This salon operates differently—the work is specialist haircutting centred on shape, balance, and lasting results, guided by a process that sits alongside and extends beyond the role of a curly hairdresser. The sole practitioner behind this salon is Tom Zappala, a Melbourne-based specialist hairdresser with decades of experience living and working with curly and complex hair textures. Long before curly hair became a focus within the industry, his work prioritised real understanding and functional results for daily life. The result is clarity about why previous haircuts have not landed well, followed by creating a flattering, balanced shape, finished with a low-fuss approach that remains manageable at home with minimal effort. This is not a premium version of the standard salon service. Everything about the approach offers a true specialist alternative for women, regardless of hair type, who have been consistently disappointed by general-purpose hairdressing. It is a clear departure from the standard salon model, built with
| A business type in JSON-LD | Person |
| Name | Tom Zappala |
| Telephone | 0433359478 (a tel: link, not structured) |
| Address | no |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 2 (BreadcrumbList, EntryPoint, GeoCoordinates, HairSalon, ImageObject, ListItem) |
| Link | Role | Where it goes |
|---|---|---|
| www.tomzappala.com.au/bookings/ | booking | the business's own site |
Everything here comes from fetching the homepage once as a crawler. The report turns it into a score and a list of fixes, with code to paste.