Gibson House

What to fix first

1. No tickets and prices found +7 points

   Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. How to fix it

2. Structured data is incomplete +5 points

   Missing: telephone, opening hours. How to fix it

3. FareHarbor's terms do not allow agents; a direct form on your own site would +5 points

   FareHarbor's customer terms (1 September 2025), section 5.1, bar any robot, spider, scraper or other automated means for commercial purposes without written permission; the external API is for affiliates and software partners. Read 2026-10-15: https://marketing.fareharbor.com/legal/tos-customers/. An agent that books or orders there acts against the vendor's terms; a form or booking page on your own domain has no such limit. How to fix it About this vendor

No one is listed yet to fix this in Boston tours, attractions and museums. List your agency or yourself: free, reviewed by hand.

Already right

• robots.txt lets AI crawlers in No rule blocks the key AI user agents.
• AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all received a normal response.
• Structured data present (LocalBusiness) address
• Tickets through fareharbor on your own domain No marketplace commission, and the guest stays yours.

Builder: wix · Front: cloudflare

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on wix is in the guides.

Structured data (JSON-LD) Copy

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Gibson House",
  "url": "https://www.thegibsonhouse.org/",
  "telephone": "+1-617-267-6338",
  "email": "info@thegibsonhouse.org",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Beacon Street 137",
    "postalCode": "02116",
    "addressLocality": "Boston"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 42.3547395,
    "longitude": -71.0741161
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://fareharbor.com/embeds/book/thegibsonhouse/?full-items=yes",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>

8 of 56 in Boston tours, attractions and museums

Top 14% of the sites scanned in this index. Just above: Boston Duck Tours B, Swan Boats B. Just below: Old State House C, The Institute of Contemporary Art C.

The top tenth is the 10 best-scoring reachable sites of the index at the last refresh.

Against its peers

Nearest places in the index

Businesses like Gibson House in Boston tours, attractions and museums

The best of Same kind in Boston tours, attractions and museums

Boston Tea Party - Ships and Museum A 86.3% · Charles Riverboat Company A 86.2% · Blue Nile Livery B 77.5% · Somerville Historical Museum B 75% · Boston Children's Museum B 73.8%

The climb

With the three fixes above (No tickets and prices found; Structured data is incomplete; FareHarbor's terms do not allow agents; a direct form on your own site would) the score would be about 95.4%: first of 56 in Boston tours, attractions and museums.

Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.

What agents get for Gibson House

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/thegibsonhouse.org, through the MCP tool direct_record and in the city feed /city/boston-tours/direct.json.

Stable links that count: /go/thegibsonhouse.org/book answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

Not measured at this scan; the next scan measures it.

FareHarbor's customer terms (1 September 2025), section 5.1, bar any robot, spider, scraper or other automated means for commercial purposes without written permission; the external API is for affiliates and software partners. Source. About FareHarbor · all vendors.

The next scan also reads the contact, menu and booking pages one hop deeper; facts found there can change the score.

Level 1 of 5, Basic Web Presence

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

<a href="https://directindex.org/r/thegibsonhouse.org"><img src="https://directindex.org/badge/thegibsonhouse.org.svg" alt="Agent-Direct Score C" width="236" height="40"></a>

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now Markdown

Deep report Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.