The Direct Index
Report · Belfast · scanned 2026-11-14

The Deer's Head

thedeersheadbelfast.com is hard for agents to use.

Listed by Overture Maps.

MenuCallWebsite

Ways to reach The Deer's Head directly, with no marketplace in between. Checked 2026-11-14. Report a mistake

1-3 Lower Garfield St, BT1 1FP, Belfast · +442890434655

Nearby, also direct

Places near The Deer's Head that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open The Deer's Head's website. It can read what The Deer's Head offers. It finds a phone number, but no link to book or order online.

53.8%

35 of 65 points available

1/5

agent-readiness level, Basic Web Presence

3

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 22 everyday questions about Belfast and named 90 places. The Deer's Head wasn't one of them. See who was named →

Where it stands

How The Deer's Head compares

Where it stands

285 of 429 in Belfast

Top 66% of the sites scanned in this index. Just above: Lotus Blossom D, Oui Poutine D. Just below: Kyoto Taste Belfast D, Beleaf D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%no
Publish the menu or price list as HTML86%yes
Let AI crawlers in (no block at the server or in robots.txt)98%yes
Structured data with address, phone and hours45%no
Have an llms.txt16%no

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 263,486 sites55%25%53.8%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Chopstix69 mByes
Deerah lebanese, middle_eastern, arab108 mCno
Haymarket Belfast bar_and_grill110 mCyes
Auntie Anne's pretzel145 mByes
Deli Lites147 mDno
Bank Square Brasserie european154 mAyes
Beleaf juice161 mDno
Agra Indian Cuisine indian181 mCno
Orto Pizza Talbot Street pizza182 mByes
Falafel Fresh lebanese, middle_eastern195 mCno
Businesses like yours

Businesses like The Deer's Head in Belfast

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Belfast42958%32%53.8%
Sites built with WordPress in Belfast9766%48%53.8%

After the top fixes

With the two fixes above (No structured data for the business; No booking or ordering link on the website), the score would be about 95.4%. That would be 10th of 429 in Belfast, up from 285th.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No booking or ordering link on the website +13 points

    There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page. How to fix it

  3. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Belfast. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Menu or price list is an HTML page Agents can read the items and prices.

Builder: wordpress · contact page /contact-us: nothing new; menu page /menus: nothing new · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details