The Beauty Merchant
thebeautymerchant.co.nz is largely invisible to agents.
Listed by OpenStreetMap · Overture Maps.
Ways to reach The Beauty Merchant directly, with no marketplace in between. Checked 2026-10-17. Report a mistake
Jervois Road 236
Places near The Beauty Merchant that take a booking or an order on their own website, with no marketplace in between.
- Herne Bay Veterinary Clinic150 m
- Grayson Coutts Makeup Artist280 m
- Ponsonby Hair570 m
- Yunity Massage810 m
- About Man810 m
The website's grade
AI assistants can't open The Beauty Merchant's website, so they go by what other sites say about it.
14 of 65 points available
agent-readiness level
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
The assistants were asked 12 everyday questions about Auckland hairdressers and beauty salons and named 53 places. The Beauty Merchant wasn't one of them. See who was named →
How The Beauty Merchant compares
830 of 908 in Auckland hairdressers and beauty salons
Top 91% of the sites scanned in this index. Just above: Mango Lush F, Ryder F. Just below: lãb brow bar F, Janis Beauty F.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 96% | no |
| Publish the menu or price list as HTML | 20% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | no |
| Structured data with address, phone and hours | 11% | no |
| Have an llms.txt | 58% | no |
Compared with its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites built with Shopify 13,925 sites | 48% | 24% | 21.5% |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| Skintopia | 89 m | F | no |
| Chantal Landais Hair Studio | 90 m | C | no |
| Herne Bay Veterinary Clinic | 145 m | B | yes |
| Grayson Coutts Makeup Artist | 282 m | B | yes |
| Equipoise Skin | 569 m | C | no |
| bulls & china | 571 m | C | no |
| Ponsonby Hair | 571 m | B | yes |
| Yunity Massage | 805 m | B | yes |
| About Man | 807 m | F | yes |
| D&M Hair Design | 817 m | F | no |
Businesses like The Beauty Merchant in Auckland hairdressers and beauty salons
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Auckland hairdressers and beauty salons | 908 | 52% | 21% | 21.5% |
| Sites built with Shopify in Auckland hairdressers and beauty salons | 90 | 37% | 11% | 21.5% |
After the top fixes
With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; Appointments through an unrecognised third party; Structured data is incomplete), the score would be about 84.6%. That would be 15th of 908 in Auckland hairdressers and beauty salons, up from 830th.
What to fix first
- The site turns away every visitor that isn't a browser, AI agents included +25 points
A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it
- Appointments through an unrecognised third party +9 points
Check that the provider keeps your business as the seller of record. How to fix it
- Structured data is incomplete +7 points
Missing: address, telephone, opening hours. How to fix it
- No price list of services found +7 points
Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it
Send the fixes to your web person
No one is listed yet to fix this in Auckland hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in There's no robots.txt, which means everything is allowed.
- Structured data found (Organization) no address, phone or hours in it
Builder: shopify · A plain fetch got cloudflare_challenge; a real browser got the page, so the scan continues on the rendered page. · What to paste
Own this business?
Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details