The Direct Index
Report · Belfast · scanned 2026-11-14

New Shimla Belfast

shimlabelfast.co.uk is partly visible to agents.

Listed by Overture Maps.

OrderCallWebsite

Ways to reach New Shimla Belfast directly, with no marketplace in between. Checked 2026-11-14. On the business's own site. Report a mistake

361 WOODSTOCK ROAD, BT6 8PU, BELFAST · +442890454800

Nearby, also direct

Places near New Shimla Belfast that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open New Shimla Belfast's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

63.1%

41 of 65 points available

1/5

agent-readiness level, Basic Web Presence

3

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 22 everyday questions about Belfast and named 90 places. New Shimla Belfast wasn't one of them. See who was named →

Where it stands

How New Shimla Belfast compares

Where it stands

226 of 429 in Belfast

Top 53% of the sites scanned in this index. Just above: Avenue 22 Restaurant & Bar C, Bonmarché C. Just below: Nova C, Shed Grill C.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML86%no
Let AI crawlers in (no block at the server or in robots.txt)98%yes
Structured data with address, phone and hours45%no
Have an llms.txt16%no

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Siam Kitchen90 mCyes
King's Wok320 mDno
Buffalo kebab, pizza, mexican328 mCyes
Ritchies fish_and_chips328 mCyes
Lotus Blossom355 mDno
Hello Beijing chinese398 mFno
Thai House thai410 mCyes
Aama Nepalese N Indian Cuisine nepalese432 mCyes
Ocean Fish N Chips And Kebab471 mCyes
Peppercorn Street Eats500 mCyes
Businesses like yours

Businesses like New Shimla Belfast in Belfast

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Belfast42958%32%63.1%

After the top fixes

With the two fixes above (No structured data for the business; No menu or price list found), the score would be about 95.4%. That would be 10th of 429 in Belfast, up from 226th.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No menu or price list found +7 points

    Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. How to fix it

  3. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Belfast. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Ordering on your own site Agents can order without going through a marketplace.

Builder: unknown · contact page /contact-us.aspx: nothing new; booking page /order-online.aspx: nothing new · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details