The Direct Index
Report · St. Louis · scanned 2026-11-14

Rally's

rallyburger.com is largely invisible to agents.

Listed by Overture Maps.

CallWebsite

Ways to reach Rally's directly, with no marketplace in between. Checked 2026-11-14. Report a mistake

4400 S Kingshighway Blvd, Saint Louis 63109 · (314) 351-2289

Nearby, also direct

Places near Rally's that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

Some AI assistants are turned away by Rally's's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

15.4%

10 of 65 points available

1/5

agent-readiness level, Basic Web Presence

6

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 22 everyday questions about St. Louis and named 147 places. Rally's wasn't one of them. See who was named →

Where it stands

How Rally's compares

Where it stands

525 of 573 in St. Louis

Top 92% of the sites scanned in this index. Just above: Pho Grand Vietnamese Restaurant F, Pop's Fish & Chicken F. Just below: Savage Restaurant F, Speakeasy A Bar & Restaurant F.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%no
Publish the menu or price list as HTML92%no
Let AI crawlers in (no block at the server or in robots.txt)95%no
Structured data with address, phone and hours66%no
Have an llms.txt34%yes

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
El Maguey Mexican Restaurant mexican531 mFno
The Golden Hoosier burger549 mByes
FRESH & CHILL Latin Kitchen latin_american618 mByes
The Mack bar_and_grill817 mCyes
The Filling Station884 mDno
Pizzeria Tivoli pizza1.5 kmFno
The Drawing Board Food and Drink1.6 kmBno
Onesto Pizza and Trattoria pizza1.7 kmDno
Chuck's Hot Chicken chicken1.7 kmCyes
Penn Station sandwich1.8 kmAyes
Businesses like yours

Businesses like Rally's in St. Louis

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in St. Louis57356%37%15.4%

After the top fixes

With the three fixes above (No structured data for the business; No booking or ordering link on the website; The server turns AI crawlers away at the door), the score would be about 76.9%. That would be 132nd of 573 in St. Louis, up from 525th.

Findings

What to fix first

  1. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No booking or ordering link on the website +15 points

    There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. How to fix it

  3. The server turns AI crawlers away at the door +10 points

    Requests as GPTBot (challenge:access denied), ClaudeBot (challenge:access denied), PerplexityBot (challenge:access denied) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. How to fix it

  4. No menu or price list found +7 points

    Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. How to fix it

  5. No working HTTPS +3 points

    The page is only served over plain http. Browsers and agents rank it lower or refuse it.

  6. Almost no text without JavaScript +2 points

    Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in St. Louis. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.

Builder: unknown · almost no text without JavaScript · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details