Prima Roastery
primaroastery.co.nz is largely invisible to agents.
Listed by Overture Maps.
Ways to reach Prima Roastery directly, with no marketplace in between. Checked 2026-11-13. Report a mistake
387 Brougham St, 8023, Christchurch · +6433738180
Prices: 31 prices on the site, the middle one NZ$15.00
Places near Prima Roastery that take a booking or an order on their own website, with no marketplace in between.
- Greenroots Juicery580 m
- La Mai Coffee720 m
- Catnap Cafe730 m
- XCHC830 m
The website's grade
AI assistants can't open Prima Roastery's website, so they go by what other sites say about it.
18 of 65 points available
agent-readiness level
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
What the site tells visitors Measured, not scored
These don't change the grade.
What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
The assistants were asked 12 everyday questions about Christchurch cafes and bars and named 40 places. Prima Roastery wasn't one of them. See who was named →
How Prima Roastery compares
246 of 272 in Christchurch cafes and bars
Top 90% of the sites scanned in this index. Just above: Pomeroy's F, Hornby Club F. Just below: McCafé F, The Berry Shop and Cafe F.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 86% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | no |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 43% | no |
Compared with its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites built with Shopify 15,803 sites | 49% | 25% | 27.7% |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| Heart and Soul Kitchen | 257 m | F | no |
| KB's Bakery | 443 m | F | no |
| Greenroots Juicery | 581 m | C | yes |
| McCafé | 662 m | F | no |
| The Fermentist Brewery | 687 m | F | no |
| Authenticity Coffee Company | 707 m | F | no |
| La Mai Coffee | 716 m | B | yes |
| Catnap Cafe | 729 m | B | yes |
| Three Six Three | 791 m | C | no |
| XCHC | 828 m | B | yes |
Businesses like Prima Roastery in Christchurch cafes and bars
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Christchurch cafes and bars | 272 | 58% | 38% | 27.7% |
| Sites built with Shopify in Christchurch cafes and bars | 28 | 53% | 29% | 27.7% |
After the top fixes
With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No booking or ordering link on the website; Structured data is incomplete), the score would be about 95.4%. That would be 2nd of 272 in Christchurch cafes and bars, up from 246th.
What to fix first
- The site turns away every visitor that isn't a browser, AI agents included +25 points
A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it
- No booking or ordering link on the website +13 points
There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page. How to fix it
- Structured data is incomplete +6 points
Missing: address, telephone, opening hours. How to fix it
Send the fixes to your web person
No one is listed yet to fix this in Christchurch cafes and bars. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in No rule blocks the main AI user agents.
- Structured data found (Organization) no address, phone or hours in it
- Menu or price list with prices on the page Agents can read the items and prices.
Builder: shopify · A plain fetch got cloudflare_challenge; a real browser got the page, so the scan continues on the rendered page. · What to paste
Own this business?
Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details