The Direct Index
Report · Bogotá · scanned 2026-10-17

Pizza Hut

pizzahut.com is largely invisible to agents.

Listed by OpenStreetMap · Overture Maps.

BookOrderMenuWebsite

Ways to reach Pizza Hut directly, with no marketplace in between. Checked 2026-10-17. On the business's own site. Report a mistake

Calle 169B

Prices: 5 prices on the site, the middle one COP 18.99 · Languages: English, Spanish

Read by AI agents 2 times this month. The crawlers behind the assistants read this page when they answer questions about the business.

Owners

The website's grade

AI assistants can't open Pizza Hut's website, so they go by what other sites say about it.

37.5%

30 of 80 points available

–

agent-readiness level

2

things to fix

Action test, 2026-10-18: failed, an agent can't act here. The booking or ordering page is behind a challenge or a block.

Provisional, with the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

5 prices on the landing page, the middle one COP 18.99.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Bogotá and named 85 places. Pizza Hut wasn't one of them. See who was named →

Where it stands

How Pizza Hut compares

Where it stands

52 of 87 in Bogotá

Top 60% of the sites scanned in this index. Just above: McDonald's D, Camacho's Parque de la 93 D. Just below: Prudencia D, Home Burgers Av Cra 19 con 118 D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML100%yes
Let AI crawlers in (no block at the server or in robots.txt)100%no
Structured data with address, phone and hours60%no
Have an llms.txt10%no

The top 10% are the 10 highest-scoring reachable sites in the index at the last update.

Nearest places with a similar menu

PlaceDistanceGradeDirect booking or ordering
Sbarro pizza2.1 kmCyes
Businesses like yours

Businesses like Pizza Hut in Bogotá

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Bogotá8750%28%37.5%

The best of the businesses of the same kind in Bogotá

Chuck E. Cheese A 96.3% · Basker Burgers A 95.4% · Buffalo Grill A 95.4% · Cacio & Pepe A 95.4% · Da Quei Matti A 95.4%

After the top fixes

With the two fixes above (The site turns away every visitor that isn't a browser, AI agents included; Structured data is incomplete), the score would be about 77.5%. That would be 17th of 87 in Bogotá, up from 52nd.

This site appears in 35 cities (37 places on pizzahut.com). All the cities it's in →

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. The site turns away every visitor that isn't a browser, AI agents included +25 points

    A plain fetch was refused (challenge:access denied). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it

  2. Structured data is incomplete +7 points

    Missing: address, telephone, opening hours. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Bogotá. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

Builder: unknown · Front: cloudflare · A plain fetch got challenge:access denied; a real browser got the page, so the scan continues on the rendered page.

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on your builder.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Pizza Hut",
  "url": "https://www.pizzahut.com/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Calle 169B"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 4.754799,
    "longitude": -74.0633619
  },
  "servesCuisine": [
    "pizza"
  ],
  "acceptsReservations": "https://www.pizzahut.com/deals/MEAL150CR",
  "hasMenu": "https://www.pizzahut.com/menu/pizza",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.pizzahut.com/deals/MEAL150CR",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.pizzahut.com/menu/deals",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

Rescan now · Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score F

<a href="https://directindex.org/r/pizzahut.com"><img src="https://directindex.org/badge/pizzahut.com.svg" alt="Agent-Direct Score F" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Pizza Hut

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/pizzahut.com, through the MCP tool direct_record and in the city feed /city/bogota/direct.json.

PathLinkStatus
Bookwww.pizzahut.com/deals/MEAL150CR own sitecould not verify: failed (2026-10-18)
Orderwww.pizzahut.com/menu/deals own sitefound by the scan of 2026-10-17, not yet tested
Menuwww.pizzahut.com/menu/pizza html_pagefrom the scan
Hoursnone on record
Phonenone on record

Agents and people followed 3 direct links to this business this month (3 by AI agents).

Stable links that count: /go/pizzahut.com/book, /go/pizzahut.com/order, /go/pizzahut.com/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no

Only a real browser got this page (a plain fetch got challenge:access denied); Readable and Actionable were measured on the rendered page.

Agent readiness

Not measured

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

JSON-LD for the businessyes