The Direct Index
Report · London · scanned 2026-10-15

Papa John's

papajohns.co.uk is mostly ready for agents.

Listed by OpenStreetMap.

Order directly: www.papajohns.co.uk/myaccount/order-history on the business's own site · Menu: www.papajohns.co.uk/menu/pizzas

See what an AI agent reads on this site →

73.8%

48 of 65 points available

1/5

agent-readiness level, Basic Web Presence

3

things to fix

Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.

Since the scan of 2026-10-14 (F then): fixed The site could not be read at all. new No structured data for the business; Booking through an unrecognised third party; No llms.txt.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. How to fix it

  2. Booking through an unrecognised third party no points, still worth doing

    Check that the provider keeps you as the merchant of record. How to fix it

  3. No llms.txt no points, still worth doing

    Optional today, cheap to add: a short text file describing the business for language models. How to fix it

No one is listed yet to fix this in London. List your agency or yourself: free, reviewed by hand.

Already right

Builder: unknown · Front: cloudflare · contact page /customerservice: booking link (other); menu page /menu/pizzas: nothing new; booking page /myaccount/order-history: nothing new

Fix kit

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on your builder is in the guides.

Show the code to paste

Structured data (JSON-LD)

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FastFoodRestaurant",
  "name": "Papa John's",
  "url": "https://www.papajohns.co.uk/stores/angel",
  "telephone": "0207 354 3544",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Upper Street 123",
    "postalCode": "N1 1QP",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5386697,
    "longitude": -0.102488
  },
  "servesCuisine": [
    "pizza"
  ],
  "hasMenu": "https://www.papajohns.co.uk/menu/pizzas",
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.papajohns.co.uk/myaccount/order-history",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Papa John's

> fast food restaurant (pizza) in Upper Street 123 N1 1QP London, London. Phone 0207 354 3544.

## Book or order directly

- Order: https://www.papajohns.co.uk/myaccount/order-history (on the business's own site)
- Menu: https://www.papajohns.co.uk/menu/pizzas

## About

- Website: https://www.papajohns.co.uk/stores/angel
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Where it stands

How Papa John's compares

Where it stands

2,803 of 2,990 in London

Top 94% of the sites scanned in this index. Just above: Pablo's Pizza F, Pad Thai Story (Hammersmith) F. Just below: Papi's Grill Restaurant & Bar F, Park's Kitchen F.

What the top tenth of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML86%yes
Let AI crawlers in (no edge block, no robots.txt block)92%yes
Structured data with address, phone and hours60%no
Have an llms.txt28%no

The top tenth is the 308 best-scoring reachable sites of the index at the last refresh.

Nearest places with a similar menu

PlaceDistanceGradeDirect booking or ordering
Carmela's Pizzeria pizza160 mDno
Franco Manca pizza294 mAyes
Basilico pizza916 mByes
Sweet Thursday pizza1.2 kmByes
Santorè pizza, pasta, italian1.4 kmByes
Happy Face Pizza pizza1.5 kmByes
Oi Vita Pizzeria italian, pizza1.5 kmByes
Brags and Brams coffee_shop, pizza1.9 kmAyes
East West Pizza pizza2.1 kmByes
Pizza Direct pizza2.1 kmCno
Businesses like yours

Businesses like Papa John's in London

GroupSitesAvg scoreA or BThis site
Same kind in London2,99054%40%73.8%

The best of Same kind in London

Akatuki A 100% · Aki A 100% · Alexander The Great A 100% · Ara Restaurant A 100% · Bombay Delight A 100%

The climb

With the fix above (No structured data for the business) the score would be about 95.4%: 51st of 2,990 in London, up from 2803rd.

This site appears in 6 cities (6 places on papajohns.co.uk). Every city it is in →

Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.

Assistants

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Owners

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now · Markdown · Dispute a check

Deep report Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.

Send the fixes to your web person
One email, the fixes and the link; nothing stored.
Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

Agent-Direct Score B

<a href="https://directindex.org/r/papajohns.co.uk"><img src="https://directindex.org/badge/papajohns.co.uk.svg" alt="Agent-Direct Score B" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record an agent is served for this business, the rails it could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Papa John's

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/papajohns.co.uk, through the MCP tool direct_record and in the city feed /city/london/direct.json.

PathLinkStatus
Booknone on record
Orderwww.papajohns.co.uk/myaccount/order-history own sitefound by the scan of 2026-10-15, not yet tested
Menuwww.papajohns.co.uk/menu/pizzas html_pagefrom the scan
Hoursnone on record
Phone0207 354 3544

Stable links that count: /go/papajohns.co.uk/order, /go/papajohns.co.uk/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no

Found one hop past the home page: contact page /customerservice: booking link (other).

Agent readiness

Level 1 of 5, Basic Web Presence

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessno