The Direct Index
Report · Belfast hairdressers, beauty salons and massage · scanned 2026-11-14

Oscars

oscars.org is largely invisible to agents.

Listed by Overture Maps.

CallWebsite

Ways to reach Oscars directly, with no marketplace in between. Checked 2026-11-14. Report a mistake

28 CHURCH LANE, BT1 4QN, BELFAST · +442890322121

Nearby, also direct

Places near Oscars that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

AI assistants can't open Oscars's website, so they go by what other sites say about it.

3.1%

2 of 65 points available

–

agent-readiness level

4

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Belfast hairdressers, beauty salons and massage and named 58 places. Oscars wasn't one of them. See who was named →

Where it stands

How Oscars compares

Where it stands

300 of 326 in Belfast hairdressers, beauty salons and massage

Top 92% of the sites scanned in this index. Just above: A Luxurious EXperience F, Trazanne's Makeup F. Just below: Aveda F, Back2Beauty F.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain88%no
Publish the menu or price list as HTML85%no
Let AI crawlers in (no block at the server or in robots.txt)97%no
Structured data with address, phone and hours32%no
Have an llms.txt41%no

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Jonathan Logue Barbershop39 mFno
Jordan Reid barbering45 mFyes
The Fountain Of Beauty88 mDno
Vip Nails Belfast115 mDyes
BTY142 mByes
Hair Transplant Belfast152 mAyes
Belfast Beard Company190 mFno
Benefit Cosmetics Brow Bar199 mBno
Clarins223 mCno
Hairgarage257 mCno
Businesses like yours

Businesses like Oscars in Belfast hairdressers, beauty salons and massage

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Belfast hairdressers, beauty salons and massage32651%23%3.1%

After the top fixes

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; No online booking link on the website), the score would be about 87.7%. That would be 16th of 326 in Belfast hairdressers, beauty salons and massage, up from 300th.

Findings

What to fix first

  1. The site turns away every visitor that isn't a browser, AI agents included +25 points

    A plain fetch was refused (challenge:access denied). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it

  2. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  3. No online booking link on the website +15 points

    There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page on your own domain. How to fix it

  4. Price list of services is on another site +5 points

    The link goes to academymuseum.org, so that site gets the credit and the visits. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Belfast hairdressers, beauty salons and massage. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in There's no robots.txt, which means everything is allowed.

Builder: unknown · A plain fetch got challenge:access denied; a real browser got the page, so the scan continues on the rendered page. · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details