The Direct Index
Report · scanned 2026-11-05

What an AI agent reads on Obagi

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from obagi.com, taken from the copy the scanner kept.

22,413

characters of text without JavaScript

Organization

structured data for the business

2

of 3 AI crawlers turned away at the edge (GPTBot, ClaudeBot)

Text

The words an agent gets

Title: Official Obagi Medical® | Science-Backed Professional Skincare · language en. First 1,800 of 22,413 characters:

Official Obagi Medical® | Science-Backed Professional Skincare Skip to content Page overlay Welcome to [[company_name]]'s Obagi Medical Store Close announcement bar Free shipping on $165+ | T&C Apply Close announcement bar Free Travel Duo w/ $195+ | T&C Apply Close announcement bar Shop New At-home Peel | Explore Close announcement bar Free shipping on $165+ | T&C Apply Close announcement bar Free Travel Duo w/ $195+ | T&C Apply Close announcement bar Discover Bestsellers Gifts & Value Sets Category Collections Skin Concern Ingredients Shop All Physician Finder Our Story Our Science Skincare 101 For Professionals Sign in Discover New Skincare Obagi Peel Program Gift & Value Sets Build Your Own Bundle Subscribe & Save Professional Products Obagi Dermal Fillers Category Antioxidants Cleansers Toners Serums & Treatments Eye, Lash, & Brow Hydrators & Moisturizers Peels & Exfoliants Retinol Scalp Sunscreens Skincare Systems Gifts & Value Sets Build Your Own Bundle Collections OBAGI NU-GEN™ PROFESSIONAL-C® OBAGI NU-CIL® ELASTIDERM® OBAGI NU-DERM FX® OBAGI HYDRATE® DAILY HYDRO-DROPS® OBAGI LIP THERAPY CLENZIDERM M.D.® OBAGI PEEL OBAGI RETINOL® OBAGI® REBALANCE OBAGI-C® FX SUZANOBAGIMD® SUN SHIELD™ OBAGI NU-DERM® OBAGI-C® RX Skin Concern Acne & Blemish Aging & Sagging Dark Circles & Puffy Eyes Dehydrated Skin Fine Lines & Wrinkles Lash & Brow Longevity Sensitive Skin Uneven Skin Texture Uneven Skin Tone Ingredients Arbutin Benzoyl Peroxide Bi-Mineral Contour Complex Glycolic Acid (AHA) Hyaluronic Acid & Sodium Hyaluronate Isoplentix Technology Lactic Acid (AHA) NAD+ Niacinamide Peptides Plant Growth Factors Retinoids Salicylic Acid (BHA) Vitamin C (L-Ascorbic Acid) Search submit button Search for products, categories, concerns Trending Bestsellers New Skincare Tretinoin Obagi® 
Facts

What it can say about the business

A business type in JSON-LDOrganization
NameObagi
Telephoneno
Addressno
Opening hoursno
Menu or price listnothing
Cuisine in structured datano
JSON-LD blocks149 (Organization, SearchAction, VideoObject, WebSite)
Actions

The links it would act on

No booking or ordering link found. An agent has nothing to act on.

Everything here comes from fetching the homepage once as a crawler. The report turns it into a score and a list of fixes, with code to paste.