An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from northernplasticsurgery.com, taken from the copy the scanner kept.
characters of text without JavaScript
structured data for the business
of 3 AI crawlers turned away at the edge
Title: none. First 1,800 of 95,070 characters:
��< h t m l x m l n s : o = " u r n : s c h e m a s - m i c r o s o f t - c o m : o f f i c e : o f f i c e " x m l n s : w = " u r n : s c h e m a s - m i c r o s o f t - c o m : o f f i c e : w o r d " x m l n s : m = " h t t p : / / s c h e m a s . m i c r o s o f t . c o m / o f f i c e / 2 0 0 4 / 1 2 / o m m l " x m l n s = " h t t p : / / w w w . w 3 . o r g / T R / R E C - h t m l 4 0 " > < h e a d > < m e t a h t t p - e q u i v = C o n t e n t - T y p e c o n t e n t = " t e x t / h t m l ; c h a r s e t = u n i c o d e " > < m e t a n a m e = P r o g I d c o n t e n t = W o r d . D o c u m e n t > < m e t a n a m e = G e n e r a t o r c o n t e n t = " M i c r o s o f t W o r d 1 5 " > < m e t a n a m e = O r i g i n a t o r c o n t e n t = " M i c r o s o f t W o r d 1 5 " > < l i n k r e l = F i l e - L i s t h r e f = " N o r t h e r n % 2 0 P l a s t i c % 2 0 S u r g e r y . f l d / f i l e l i s t . x m l " > < ! - - [ i f g t e m s o 9 ] > < x m l > < o : D o c u m e n t P r o p e r t i e s > < o : A u t h o r > M a r k B a l d w i n < / o : A u t h o r > < o : L a s t A u t h o r > M a r k B a l d w i n < / o : L a s t A u t h o r > < o : R e v i s i o n > 2 < / o : R e v i s i o n > < o : T o t a l T i m e > 1 < / o : T o t a l T i m e > < o : C r e a t e d > 2 0 1 8 - 1 0 - 2 2 T 0 7 : 5 5 : 0 0 Z < / o : C r e a t e d > < o : L a s t S a v e d > 2 0 1 8 - 1 0 - 2 2 T 0 7 : 5 5 : 0 0 Z < / o : L a s t S a v e d > < o : P a g e s > 1 < / o : P a g e s > < o : W o r d s > 7 9 < / o : W o r d s > < o : C h a r a c t e r s > 4 5 4 < / o : C h a r a c t e r s > < o : L i n e s > 3 < /
| A business type in JSON-LD | no |
| Name | no |
| Telephone | no |
| Address | no |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 0 |
No booking or ordering link found. An agent has nothing to act on.
Everything here comes from fetching the homepage once as a crawler. The report turns it into a score and a list of fixes, with code to paste.