The Direct Index
Report · Toronto tours, attractions and museums · scanned 2026-10-14

Niagara Falls Tours - Zoom Tours

niagarafallsbustours.ca is partly visible to agents.

Book directly: fareharbor.com/embeds/book/zoomtours/?full-items=yes&fl through fareharbor acting for the business

See what an AI agent reads on this site →

C
67.7%

44 of 65 points available

1/5

agent-readiness level, Basic Web Presence

4

things to fix

Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.

Findings

What to fix first

  1. No tickets and prices found +7 points

    Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. How to fix it

  2. Structured data is incomplete +6 points

    Missing: address, telephone, opening hours. How to fix it

  3. FareHarbor's terms do not allow agents; a direct form on your own site would +5 points

    FareHarbor's customer terms (1 September 2025), section 5.1, bar any robot, spider, scraper or other automated means for commercial purposes without written permission; the external API is for affiliates and software partners. Read 2026-10-15: https://marketing.fareharbor.com/legal/tos-customers/. An agent that books or orders there acts against the vendor's terms; a form or booking page on your own domain has no such limit. How to fix it About this vendor

  4. No llms.txt no points, still worth doing

    Optional today, cheap to add: a short text file describing the business for language models. How to fix it

No one is listed yet to fix this in Toronto tours, attractions and museums. List your agency or yourself: free, reviewed by hand.

Already right

Builder: wordpress · Front: cloudflare

Fix kit

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on wordpress is in the guides.

Structured data (JSON-LD)

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "TravelAgency",
  "name": "Niagara Falls Tours - Zoom Tours",
  "url": "https://www.niagarafallsbustours.ca/",
  "telephone": "+1-416-990-2144",
  "email": "info@niagarafallsbustours.ca",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Carlingview Drive 215",
    "postalCode": "M9W 5X8",
    "addressLocality": "Etobicoke"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 43.6837801,
    "longitude": -79.5928974
  },
  "openingHours": "Mo-Su 08:00-20:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [],
      "opens": "08:00",
      "closes": "20:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://fareharbor.com/embeds/book/zoomtours/?full-items=yes&#038;flow=441369",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Niagara Falls Tours - Zoom Tours

> travel agency in Carlingview Drive 215 M9W 5X8 Etobicoke, Toronto tours, attractions and museums. Phone +1-416-990-2144.

## Book or order directly

- Book: https://fareharbor.com/embeds/book/zoomtours/?full-items=yes&#038;flow=441369 (through fareharbor acting for the business)

## Opening hours

Mo-Su 08:00-20:00

## About

- Website: https://www.niagarafallsbustours.ca/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Where it stands

5 of 59 in Toronto tours, attractions and museums

Top 8% of the sites scanned in this index. Just above: Mariposa Cruises B, Adventure Alley Toronto C. Just below: Museum of Illusions C, Lambton House C.

What the top tenth of the index doesTop 10%This site
Take bookings or orders on their own domain70%yes
Publish the menu or price list as HTML30%no
Let AI crawlers in (no edge block, no robots.txt block)100%yes
Structured data with address, phone and hours0%no
Have an llms.txt0%no

The top tenth is the 10 best-scoring reachable sites of the index at the last refresh.

Against its peers

Average scoreA or BThis site
Sites built with WordPress 36,926 sites58%29%67.7%
Sites using FareHarbor 27 sites61%22%67.7%
Businesses like yours

Businesses like Niagara Falls Tours - Zoom Tours in Toronto tours, attractions and museums

GroupSitesAvg scoreA or BThis site
Same kind in Toronto tours, attractions and museums5943%5%67.7%
Built with WordPress in Toronto tours, attractions and museums2748%4%67.7%
Using FareHarbor in Toronto tours, attractions and museums168%0%67.7%
Built with WordPress and using FareHarbor in Toronto tours, attractions and museums168%0%67.7%

The best of Built with WordPress in Toronto tours, attractions and museums

Mariposa Cruises B 70% · Museum of Illusions C 63.1% · Allan Gardens Conservatory C 61.5% · Queen's Quay Disabled Sailing Program C 61.5% · Van Gogh Exhibit C 61.5%

The climb

With the three fixes above (No tickets and prices found; Structured data is incomplete; FareHarbor's terms do not allow agents; a direct form on your own site would) the score would be about 95.4%: first of 59 in Toronto tours, attractions and museums.

Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.

The direct record

What agents get for Niagara Falls Tours - Zoom Tours

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/niagarafallsbustours.ca, through the MCP tool direct_record and in the city feed /city/toronto-tours/direct.json.

PathLinkStatus
Bookfareharbor.com/embeds/book/zoomtours/?full-items=yes&#038;fl vendor on own site: FareHarborfound by the scan of 2026-10-14, not yet tested
Ordernone on record
Menunone on record
HoursMo-Su 08:00-20:00 (closed now)from OpenStreetMap
Phone+1-416-990-2144

Stable links that count: /go/niagarafallsbustours.ca/book answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
not measured
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
not measured
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
not measured
Vendor terms for agents
FareHarbor, read 2026-10-15
No

Not measured at this scan; the next scan measures it.

FareHarbor's customer terms (1 September 2025), section 5.1, bar any robot, spider, scraper or other automated means for commercial purposes without written permission; the external API is for affiliates and software partners. Source. About FareHarbor · all vendors.

The next scan also reads the contact, menu and booking pages one hop deeper; facts found there can change the score.

Agent readiness

Level 1 of 5, Basic Web Presence

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessyes
Assistants

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Badge

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

Agent-Direct Score C

<a href="https://directindex.org/r/niagarafallsbustours.ca"><img src="https://directindex.org/badge/niagarafallsbustours.ca.svg" alt="Agent-Direct Score C" width="236" height="40"></a>
Owners

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now Markdown

Deep report Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.

Send the fixes to your web person
One email, the fixes and the link; nothing stored.