The Direct Index
Report · Sofia tours, attractions and museums · scanned 2026-11-05

National Ethnographic Museum

nembg.com is hard for agents to use.

Listed by Overture Maps.

CallWebsite

Ways to reach National Ethnographic Museum directly, with no marketplace in between. Checked 2026-11-05. Report a mistake

pl. Knyaz Aleksandar I 1, 1000, София · +359879409318

Nearby, also direct

Places near National Ethnographic Museum that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

Some AI assistants are turned away by National Ethnographic Museum's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online.

45.1%

29.3 of 65 points available

1/5

agent-readiness level, Basic Web Presence

5

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

The footer says © 2023.

Visitors and assistants may read that year as the last time anyone looked after the site. In Sofia, 60% of comparable sites that show a year say 2025 or later.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How National Ethnographic Museum compares

Where it stands

144 of 340 in Sofia tours, attractions and museums

Top 42% of the sites scanned in this index. Just above: Meridiani BG - Екзотични Екскурзии и Почивки D, Mistral Travel D. Just below: PremioTravel Bulgaria D, Ravel group D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain82%no
Publish the menu or price list as HTML18%no
Let AI crawlers in (no block at the server or in robots.txt)91%no
Structured data with address, phone and hours3%no
Have an llms.txt18%no

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 236,086 sites55%25%45.1%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
TUI ReiseCenter Sofia130 mByes
Национален природонаучен музей при БАН139 mCyes
Bio Games192 mCno
Национален археологически институт с музей203 mFno
ТА "По света и у нас"223 mFno
Audio Guide Bulgaria - Sofia walking tour226 mCyes
Digitas Sofia242 mDno
City Tour Bulgaria242 mByes
Balkan Holidays Services262 mCno
Balkan Bites273 mCyes
Businesses like yours

Businesses like National Ethnographic Museum in Sofia tours, attractions and museums

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Sofia tours, attractions and museums34042%6%45.1%
Sites built with WordPress in Sofia tours, attractions and museums10251%13%45.1%

After the top fixes

With the three fixes above (No ticket link on the website; No tickets and prices found; The server turns AI crawlers away at the door), the score would be about 86.2%, which would be first of 340 in Sofia tours, attractions and museums.

Findings

What to fix first

  1. No ticket link on the website +13 points

    There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a ticket or booking page. How to fix it

  2. No tickets and prices found +7 points

    Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. How to fix it

  3. The server turns AI crawlers away at the door +6.7 points

    Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. How to fix it

  4. Structured data is incomplete +6 points

    Missing: address, telephone, opening hours. How to fix it

  5. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Sofia tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • Structured data found (Organization) no address, phone or hours in it

Builder: wordpress · contact page /contacts/: nothing new · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details