The Direct Index
Report · Sofia hairdressers and beauty salons · scanned 2026-11-05

Murphy

murphystyle.com is mostly ready for agents.

Listed by OpenStreetMap · Overture Maps.

BookCallWebsite

Ways to reach Murphy directly, with no marketplace in between. Checked 2026-11-05. On the business's own site. Report a mistake

+359887427192

Languages: Bulgarian, English

Nearby, also direct

Places near Murphy that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Murphy's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

75.4%

49 of 65 points available

1/5

agent-readiness level, Basic Web Presence

2

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Murphy compares

Where it stands

39 of 585 in Sofia hairdressers and beauty salons

Top 7% of the sites scanned in this index. Just above: M1 Med Beauty Sofia (М1 Мед Бюти София) | Професионални процедури с ботокс и хиалуронова киселина B, Mony Nails & Beauty Salon София /Салон Академия Курс Маникюр Миглопластика B. Just below: Nikani Studio B, Red Fox nails B.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain77%yes
Publish the menu or price list as HTML34%no
Let AI crawlers in (no block at the server or in robots.txt)95%yes
Structured data with address, phone and hours11%no
Have an llms.txt30%yes

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 236,086 sites55%25%75.4%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Beniko40 mCno
Amaya Beauty studio85 mDno
Фризьорско Студио "Вики"114 mDno
The Wellness118 mCno
KoCos Beauty Lab159 mCno
Hairstyle by Maya Nguen176 mCno
Nikani Studio188 mByes
The Barber SHOP MUDI231 mDyes
Koncept Beauty and Cafe242 mCno
Premium Beauty Salon274 mFno
Businesses like yours

Businesses like Murphy in Sofia hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Sofia hairdressers and beauty salons58548%11%75.4%
Sites built with WordPress in Sofia hairdressers and beauty salons29751%13%75.4%

After the top fixes

With the two fixes above (No price list of services found; Structured data is incomplete), the score would be about 95.4%, which would be first of 585 in Sofia hairdressers and beauty salons.

Findings

What to fix first

  1. No price list of services found +7 points

    Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

  2. Structured data is incomplete +6 points

    Missing: address, telephone, opening hours. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Sofia hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Structured data found (Organization) no address, phone or hours in it
  • Appointments on your own site Agents can book an appointment without going through a marketplace.

Builder: wordpress · booking page /reservations/create: nothing new · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details