The Direct Index
Report · London tours, attractions and museums · scanned 2026-10-15

Moco Museum

mocomuseum.com is hard for agents to use.

AI assistants cannot open the website of Moco Museum, so they rely on what other sites say about it.

Listed by OpenStreetMap · Overture Maps.

Book directly: www.mocomuseum.com/amsterdam/visit-tickets-amsterdam/ on the business's own site

See what an AI agent reads on this site →

43.1%

28 of 65 points available

–

agent-readiness level

3

things to fix

Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.

Since the scan of 2026-10-14 (F then): fixed The site could not be read at all. new The site turned every visitor without a browser away; Structured data was incomplete; No menu or price list.

Assistants

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Where it stands

How Moco Museum compares

Where it stands

284 of 306 in London tours, attractions and museums

Top 93% of the sites scanned in this index. Just above: Madina Travels F, Metropolitan Police Museum F. Just below: Museum of Wimbledon F, Museum of the Order of St John F.

What the top tenth of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML16%no
Let AI crawlers in (no edge block, no robots.txt block)97%no
Structured data with address, phone and hours0%no
Have an llms.txt19%no

The top tenth is the 31 best-scoring reachable sites of the index at the last refresh.

Against its peers

Average scoreA or BThis site
Sites built with WordPress 36,926 sites58%29%43.1%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Speakers' Corner192 mFno
The Wallace Collection617 mCyes
The Brown Collection744 mDno
Travel Department757 mCyes
Just The Ticket829 mFno
IKB Travel860 mCno
Handel & Hendrix926 mByes
China Holidays976 mFno
Madame Tussauds1.1 kmByes
The Museum of Philatelic History1.1 kmFno
Businesses like yours

Businesses like Moco Museum in London tours, attractions and museums

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in London tours, attractions and museums30644%9%43.1%
Sites built with WordPress in London tours, attractions and museums11652%11%43.1%

The best of the sites built with WordPress in London tours, attractions and museums

Naan Staap B 81.3% · Bushey Museum B 78.8% · London Museum of Water and Steam B 78.8% · The Cube B 77.5% · Chiswick House B 75.4%

The climb

With the three fixes above (The site turns every visitor without a browser away, AI agents included; No tickets and prices found; Structured data is incomplete) the score would be about 95.4%: first of 306 in London tours, attractions and museums.

This site appears in 3 cities (3 places on mocomuseum.com). Every city it is in →

Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.

Findings

What to fix first

  1. The site turns every visitor without a browser away, AI agents included +25 points

    A plain fetch was refused (cloudflare_challenge); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. How to fix it

  2. No tickets and prices found +7 points

    Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. How to fix it

  3. Structured data is incomplete +2 points

    Missing: telephone. How to fix it

Send the fixes to your web person

One email, the fixes and the link; nothing stored.

No one is listed yet to fix this in London tours, attractions and museums. List your agency or yourself: free, reviewed by hand.

Already right

Builder: wordpress · Front: cloudflare · A plain fetch got cloudflare_challenge; a real browser got the page, so the scan continues on the rendered page.

Fix kit

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on wordpress is in the guides.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

Show the code to paste

Structured data (JSON-LD)

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Moco Museum",
  "url": "https://london.mocomuseum.com/",
  "email": "london@mocomuseum.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Marble Arch 1-4",
    "postalCode": "W1H 7EJ",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5135002,
    "longitude": -0.1592376
  },
  "openingHours": "Su-Th 10:00-19:00; Fr-Sa 10:00-20:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday",
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "10:00",
      "closes": "19:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday",
        "Saturday"
      ],
      "opens": "10:00",
      "closes": "20:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.mocomuseum.com/amsterdam/visit-tickets-amsterdam/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
Owners

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now · Markdown · Dispute a check

Keep watching this business: the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant and the places nearby; 5 EUR once. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

Agent-Direct Score D

<a href="https://directindex.org/r/mocomuseum.com"><img src="https://directindex.org/badge/mocomuseum.com.svg" alt="Agent-Direct Score D" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record an agent is served for this business, the rails it could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Moco Museum

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/mocomuseum.com, through the MCP tool direct_record and in the city feed /city/london-tours/direct.json.

PathLinkStatus
Bookwww.mocomuseum.com/amsterdam/visit-tickets-amsterdam/ own sitefound by the scan of 2026-10-15, not yet tested
Ordernone on record
Menunone on record
HoursSu-Th 10:00-19:00; Fr-Sa 10:00-20:00 (closed now)from OpenStreetMap
Phonenone on record

Stable links that count: /go/mocomuseum.com/book answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

Agent readiness

Not measured

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

JSON-LD for the businessyes