Merchant House
merchanthouse.bar is mostly ready for agents.
Listed by OpenStreetMap · Overture Maps.
Ways to reach Merchant House directly, with no marketplace in between. Checked 2026-10-24. On the business's own site. Report a mistake
Hours, from merchanthouse.bar: Mon–Wed 17:00–01:00 · Thu–Sat 15:00–01:00 · Sun 17:00–01:00
Well Court 13 EC4M 9DN London
Places near Merchant House that take a booking or an order on their own website, with no marketplace in between.
- The Golden Fleece20 m
- Core50 m
- Balfour at Bow Wine Vaults50 m
- The Pavilion End90 m
- The Saint90 m
The website's grade
Some AI assistants are turned away by Merchant House's website. What Merchant House offers is in a PDF or an image, and assistants read those badly. It finds a way to book or order directly on the site.
53.3 of 65 points available
agent-readiness level, Basic Web Presence
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
The assistants were asked 12 everyday questions about London cafes and bars and named 83 places. Merchant House wasn't one of them. See who was named →
How Merchant House compares
Not ranked yet in London cafes and bars
The ranking updates every hour. This site joins it at the next update.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 93% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 93% | no |
| Structured data with address, phone and hours | 49% | no |
| Have an llms.txt | 22% | no |
Compared with its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites built with WordPress 236,086 sites | 55% | 25% | 82% |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| The Golden Fleece | 16 m | B | yes |
| Core | 46 m | A | yes |
| Bar Remo | 47 m | F | no |
| The Japanese Canteen | 53 m | F | no |
| Balfour at Bow Wine Vaults | 53 m | B | yes |
| The Pavilion End | 87 m | B | yes |
| The Saint | 88 m | A | yes |
| Planet of the Grapes | 97 m | C | yes |
| FI Group - R&D Tax & Grants | 142 m | C | no |
| Where's Fred's | 144 m | C | yes |
Businesses like Merchant House in London cafes and bars
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites built with WordPress in London cafes and bars | 1,681 | 61% | 38% | 82% |
What to fix first
- The server turns AI crawlers away at the door +6.7 points
Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. How to fix it
- Menu or price list is a PDF +3 points
Most agents skip PDFs or read them badly. Publish it as an HTML page and keep the PDF as a download. How to fix it
- Structured data is incomplete +2 points
Missing: telephone. How to fix it
- No llms.txt no points, but worth doing
Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it
Send the fixes to your web person
No one is listed yet to fix this in London cafes and bars. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in No rule blocks the main AI user agents.
- Structured data found (BarOrPub) address, opening hours
- Booking on your own site Agents can book without going through a marketplace.
Builder: wordpress · contact page /masterclasses/: nothing new · What to paste
Own this business?
Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details