The Direct Index
Report · Reykjavík · scanned 2026-11-04

Lóa

loareykjavik.com is mostly ready for agents.

Listed by OpenStreetMap · Overture Maps.

MenuCallWebsite

Ways to reach Lóa directly, with no marketplace in between. Checked 2026-11-04. Report a mistake

Hours, from OpenStreetMap · Overture Maps: Mon–Sun 15:00–00:00

Laugavegur 99 101 · + +3545958565

Its menu mentions: vegan options, vegetarian dishes, a lunch or set menu

Nearby, also direct

Places near Lóa that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Lóa's website. It can read what Lóa offers. To book or order, it is sent to dineout_is, a marketplace.

76.9%

50 of 65 points available

1/5

agent-readiness level, Basic Web Presence

1

thing to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

No English version declared.

Visitors from abroad, and assistants answering in English, read the page as it is.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 22 everyday questions about Reykjavík and named 82 places. Lóa wasn't one of them. See who was named →

Where it stands

How Lóa compares

Where it stands

25 of 234 in Reykjavík

Top 11% of the sites scanned in this index. Just above: Pizza Popolare B, Fjallkonan B. Just below: BK Kjúklingur B, Biang Reykjavik B.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain67%no
Publish the menu or price list as HTML67%yes
Let AI crawlers in (no block at the server or in robots.txt)96%yes
Structured data with address, phone and hours50%yes
Have an llms.txt54%yes

Compared with its peers

Average scoreA or BThis site
Sites built with Wix 48,660 sites52%28%76.9%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
TGI Fridays Smáralind american51 mCyes
Mai Thai noodles, vietnamese, thai105 mBno
Fjárhúsið burger, sandwich106 mCno
Neó pizza113 mFno
Halló Xin Chào vietnamese113 mFno
Kröst international116 mFno
Skál! international116 mBno
Eiriksson Brasserie141 mFno
Reykjavik Kitchen145 mCno
Jörgensen Kitchen and Bar167 mCno
Businesses like yours

Businesses like Lóa in Reykjavík

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Reykjavík23451%18%76.9%
Sites built with Wix in Reykjavík1874%61%76.9%
Sites using Dineout Is in Reykjavík3451%9%76.9%
Sites built with Wix and using Dineout Is in Reykjavík370%33%76.9%

After the top fixes

With the fix above (Booking only through dineout_is), the score would be about 95.4%, which would be first of 234 in Reykjavík.

Findings

What to fix first

  1. Booking only through dineout_is +12 points

    Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. How to fix it About this vendor

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Reykjavík. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Structured data found (Restaurant) address, phone, opening hours
  • Menu or price list is an HTML page Agents can read the items and prices.

Builder: wix · menu page /dinner-menu: nothing new

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details