The Direct Index
Report · London hairdressers and beauty salons · scanned 2026-10-14

Lagoon

lagoonspa.co.uk is mostly ready for agents.

An AI assistant can open the website of Lagoon. It finds no menu or price list, so it answers from other sites. It finds a way to book or order directly, through Phorest.

Listed by OpenStreetMap · Overture Maps.

Book directly: phorest.com/book/salons/lagoon through phorest acting for the business · Order directly: lagoonspa.co.uk/delivery-returns/ on the business's own site

See what an AI agent reads on this site →

75.4%

49 of 65 points available

1/5

agent-readiness level, Basic Web Presence

3

things to fix

Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.

Assistants

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Where it stands

How Lagoon compares

Where it stands

71 of 701 in London hairdressers and beauty salons

Top 10% of the sites scanned in this index. Just above: Klinik B, Koia B. Just below: Lemoge Clinic B, Life by Margot B.

What the top tenth of the index doesTop 10%This site
Take bookings or orders on their own domain99%yes
Publish the menu or price list as HTML11%no
Let AI crawlers in (no edge block, no robots.txt block)99%yes
Structured data with address, phone and hours20%no
Have an llms.txt35%no

The top tenth is the 71 best-scoring reachable sites of the index at the last refresh.

Against its peers

Average scoreA or BThis site
Sites built with WordPress 36,926 sites58%29%75.4%
Sites using Phorest 146 sites60%15%75.4%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Look Fabulous Forever148 mFyes
Phokas Barbers473 mFno
Lulu Blonde681 mDyes
Andy's Salon739 mCyes
Esente771 mByes
Gennaro Dell'Aquila1.6 kmCno
Love and Dye1.9 kmCno
207 Health & Beauty2.0 kmCyes
Arumi2.1 kmCyes
New Life Aesthetics2.1 kmCyes
Businesses like yours

Businesses like Lagoon in London hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in London hairdressers and beauty salons70142%17%75.4%
Sites built with WordPress in London hairdressers and beauty salons26161%31%75.4%
Sites using Phorest in London hairdressers and beauty salons2663%15%75.4%
Sites built with WordPress and using Phorest in London hairdressers and beauty salons1567%20%75.4%

The best of the sites built with WordPress and using Phorest in London hairdressers and beauty salons

Neville A 87.5% · VA Salon B 70.8% · Avalon C 69.2% · Elite Hair Lounge C 69.2% · Mint C 67.7%

The climb

With the two fixes above (No price list of services found; Structured data is incomplete) the score would be about 95.4%: first of 701 in London hairdressers and beauty salons.

Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.

Findings

What to fix first

  1. No price list of services found +7 points

    Agents answer 'what do they offer and what does it cost' from marketplaces and directories instead. Add a page with services and prices as text and link it from the homepage. How to fix it

  2. Structured data is incomplete +6 points

    Missing: address, telephone, opening hours. How to fix it

  3. No llms.txt no points, still worth doing

    Optional today, cheap to add: a short text file describing the business for language models. How to fix it

Send the fixes to your web person

One email, the fixes and the link; nothing stored.

No one is listed yet to fix this in London hairdressers and beauty salons. List your agency or yourself: free, reviewed by hand.

Already right

Builder: wordpress · Front: cloudflare

Fix kit

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on wordpress is in the guides.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

Show the code to paste

Structured data (JSON-LD)

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BeautySalon",
  "name": "Lagoon",
  "url": "https://www.lagoonspa.co.uk/",
  "telephone": "%20020%208947%202332",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Alexandra Road 139",
    "postalCode": "SW19 7JY",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.4216027,
    "longitude": -0.207066
  },
  "openingHours": "Mo-Fr 10:30-19:30; Sa 09:00-18:00; Su 11:00-17:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "10:30",
      "closes": "19:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "09:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "11:00",
      "closes": "17:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://phorest.com/book/salons/lagoon",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://lagoonspa.co.uk/delivery-returns/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Lagoon

> beauty salon in Alexandra Road 139 SW19 7JY London, London hairdressers and beauty salons. Phone %20020%208947%202332.

## Book or order directly

- Book: https://phorest.com/book/salons/lagoon (through phorest acting for the business)
- Order: https://lagoonspa.co.uk/delivery-returns/ (on the business's own site)

## Opening hours

Mo-Fr 10:30-19:30; Sa 09:00-18:00; Su 11:00-17:00

## About

- Website: https://www.lagoonspa.co.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Owners

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now · Markdown · Dispute a check

Keep watching this business: the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant and the places nearby; 5 EUR once. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

Agent-Direct Score B

<a href="https://directindex.org/r/lagoonspa.co.uk"><img src="https://directindex.org/badge/lagoonspa.co.uk.svg" alt="Agent-Direct Score B" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record an agent is served for this business, the rails it could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Lagoon

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/lagoonspa.co.uk, through the MCP tool direct_record and in the city feed /city/london-salons/direct.json.

PathLinkStatus
Bookphorest.com/book/salons/lagoon vendor on own site: Phorestfound by the scan of 2026-10-14, not yet tested
Orderlagoonspa.co.uk/delivery-returns/ own sitefound by the scan of 2026-10-14, not yet tested
Menunone on record
HoursMo-Fr 10:30-19:30; Sa 09:00-18:00; Su 11:00-17:00 (closed now)from OpenStreetMap
Phone%20020%208947%202332

Stable links that count: /go/lagoonspa.co.uk/book, /go/lagoonspa.co.uk/order answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
not measured
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
not measured
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
not measured

Not measured at this scan; the next scan measures it.

The next scan also reads the contact, menu and booking pages one hop deeper; facts found there can change the score.

Agent readiness

Level 1 of 5, Basic Web Presence

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessyes