An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from kmart.com.au, taken from the copy the scanner kept.
characters of text without JavaScript
structured data for the business
of 3 AI crawlers turned away at the edge (GPTBot, ClaudeBot, PerplexityBot)
Title: Kmart Australia - Low Prices for Life - Kmart Icon MenuSearch IconIcon/Search/24pxChristmasUser32 Icon/Loading/24px Icon/Loading/24px CloseUser32Icon/Right/24pxRightBackCloseRightRightRightRightBackCl · language en-AU. First 1,800 of 55,941 characters:
Kmart Australia - Low Prices for Life - Kmart Skip to ContentSearchAsk JoyChristmasChristmasAll ChristmasChristmas by CategoryChristmas by ThemeGifts By InspirationChristmas Tree Buying GuideChristmas Tree Decorating GuideChristmas Table Decorating Guide HalloweenHalloweenAll HalloweenShop All HalloweenHalloween Costumes & AccessoriesHalloween Decor & LightingHalloween Pet Costumes & ToysHalloween Dining & EntertainingHalloween CraftHalloween CandyTrick or TreatHalloween BooksHalloween GiftsHalloween Plush & ToysHalloween $5 & UnderHalloween $10 & UnderHalloween $20 & Under Home & LivingHome & LivingAll Home & LivingLatest ArrivalsShop AllHome & Living Online ExclusivesShop by CollectionAppliancesStorage & OrganisationCleaningBedroomKitchenDiningLunch & DrinkBathroomFurnitureRugs & Home FurnishingsOutdoor LivingHome DecorHome Office & StationeryPetsHome & Car MaintenanceDiscoverClearance WomensWomensAll WomensShop AllLatest ArrivalsShop The EditAccessoriesClothingActivewearSwimwearLicensedShoesSleepwearBras & UnderwearGet Ready with KmartFresh FavesFamily Matching OutfitsClearanceDiscoverEveryday Clothing EssentialsSpring Summer MensMensAll MensShop AllLatest ArrivalsClothingLicensedAccessoriesActivewearGroomingShoesSleepwearUnderwear & SocksWorkwear ClothesShop The EditClearanceDiscoverFather's DayFamily Matching OutfitsEveryday Clothing EssentialsSpring SummerLinen Blend Clothing Kids & BabyKids & BabyAll Kids & BabyShop AllBabyLatest ArrivalsKids ClothingLicensedGirls ClothingBoys ClothingUnderwear & SleepwearSchoolwearActivewearAccessoriesKids & Toddler ShoesClearanceDiscoverFamily Matching OutfitsEveryday Clothing EssentialsSpring SummerLinen Blend ClothingThe Sequin Edit ToysToysAll ToysLatest ArrivalsToys by AgeToys by PriceToys by CategoryPre-OrderToys B
| A business type in JSON-LD | no |
| Name | no |
| Telephone | no |
| Address | no |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 0 |
| Link | Role | Where it goes |
|---|---|---|
| www.kmart.com.au/category/toys/pre-order/ | ordering | the business's own site |
| www.kmart.com.au/category/beauty/hair-masks-oils-and-treatments/ | booking | the business's own site |
Everything here comes from fetching the homepage once as a crawler. The report turns it into a score and a list of fixes, with code to paste.