An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from jomalone.com.au, taken from the copy the scanner kept.
characters of text without JavaScript
structured data for the business
of 3 AI crawlers turned away at the edge (GPTBot, ClaudeBot, PerplexityBot)
Title: Home | Jo Malone London Australia2_column_grid icon4_column_grid iconaccount iconarrow-left-new iconarrow-left iconarrow-right-new iconarrow-right iconback_to_top iconbag iconbird-bottle iconbottle-la · language en-AU. First 1,800 of 8,956 characters:
Home | Jo Malone London Australia Sign up and receive 10% off your first purchase.*By submitting my email, I agree to receive communication from Jo Malone London. See our Privacy Policy. for details.Sign up and receive 10% off your first purchase.*I agree to receive communication from Jo Malone London. See our Privacy Policy.. Thank you! Complimentary Seasonal Scents Discovery Trio with any $150 purchase.* Shop Introducing Tartan Tales. Shop Christmas The Christmas Kist Advent Calendar. Shop Now Waiting for your order to arrive? Track the status of your parcel at any time. Learn More Menu Exclusive Offers New NEW New Arrivals Christmas Gifts Festive FavouritesNew Vanilla ScotchNew Tangerine & HoneyWhisky & CedarwoodGinger BiscuitOrange BittersPine & EucalyptusEnglish Pear & FreesiaCypress & Grapevine Tartan TalesFestive FavouritesNew Vanilla ScotchNew Tangerine & HoneyWhisky & CedarwoodGinger BiscuitOrange BittersPine & EucalyptusEnglish Pear & FreesiaCypress & Grapevine A Trunk Filled With Treasures Shop Christmas Kist Advent Calendar A Trunk Filled With TreasuresShop Christmas Kist Advent Calendar Sea Salt-Fresh Scents New Sea Salt & BergamotWood Sage & Sea SaltA Deeper Dive Into Sea Salt & Bergamot Sea Salt-Fresh ScentsNew Sea Salt & BergamotWood Sage & Sea SaltA Deeper Dive Into Sea Salt & Bergamot Special-Edition Candles Pomegranate Noir Classic Candle – Mouse Lid EditionEnglish Oak Classic Candle – Snail Lid EditionGolden Barley Classic Candle – Robin Lid Edition Special-Edition CandlesPomegranate Noir Classic Candle – Mouse Lid EditionEnglish Oak Classic Candle – Snail Lid EditionGolden Barley Classic Candle – Robin Lid Edition Complimentary Seasonal Scents Discovery Trio with $150+ purchase* DiscoverPersonalisationBack In StockEvents & Experiences View All Servi
| A business type in JSON-LD | Organization |
| Name | Jo Malone London Australia |
| Telephone | 1800661062 (a tel: link, not structured) |
| Address | no |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 2 (Organization, WebSite) |
| Link | Role | Where it goes |
|---|---|---|
| www.jomalone.com.au/book-appointment | booking | the business's own site |
| www.jomalone.com.au/account/order_history/index.tmpl | ordering | the business's own site |
Everything here comes from fetching the homepage once as a crawler. The report turns it into a score and a list of fixes, with code to paste.