An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from janeiredale.com, taken from the copy the scanner kept.
characters of text without JavaScript
structured data for the business
of 3 AI crawlers turned away at the edge (GPTBot, ClaudeBot, PerplexityBot)
Title: Jane Iredale | Clean, Skin-loving Mineral Makeup & SkincareSearch iconmenuClose iconSearch iconSearch iconClose iconicon/instagramAmerican ExpressApple PayDiners ClubDiscoverGoogle PayJCBMaestroMaster · language en. First 1,800 of 42,165 characters:
Jane Iredale | Clean, Skin-loving Mineral Makeup & Skincare Skip To Main NEW! Just Kissed pH Lip Oil. Shop Now Refer a Friend Give $20, Get $20 Fast Free Shipping & Returns Free Sample with $75 order Offers Beauty Rewards Find a Location For Professionals my account Website Accessibility Policy Jane Iredale New New All New Makeup Just Kissed pH Lip Oil Special Edition PureLash® Lash Extender & Conditioner Comfort & Joy Holiday Collection Glow Fixation™ SPF 40 Sheer Tint Skin Enhancer New shades! ColorLuxe High Impact Lip Glaze Limited Edition Value Sets Just Kissed™ pH Lip Oil Shop Now Best Sellers Complexion Complexion All Complexion Makeup Mineral Foundation Foundation Finder Quiz SPF Makeup Primers Concealer & Corrector Oil Control Hydration Spray Glow Fixation™ SPF 40 Sheer Tint Skin EnhancerSHOP NOW Eyes Eyes All Eye Makeup Eye Shadow Eyeliner Mascara Brows Brow Quiz ColorLuxe Eye Shadow StickSHOP NOW Lips + Cheeks Lips All Lip Makeup Lip Color Lip Liner Lip Care Lip Look Quiz Cheeks All Cheek Makeup Blushes Bronzers Contour & Highlight Just Kissed™ pH Lip Oil Shop Now Tools Tools All Makeup Tools Complexion Brushes Eye Brushes Cheek Brushes Lip Brushes Makeup Bags MAKEUP TOOLSSHOP NOW Skincare Skincare All Skincare Skincare Supplements Skincare Supplements Quiz Makeup Remover SPF Skincare Hand Wash Beauty Prep BeautyPrep Skincare System Cleanser Toner Hyaluronic Serum Moisturizer ALL SKINCARESHOP NOW Guide Learn Beauty Inspiration Skincare Makeup Look Book Bridal Makeup Look Book Makeup Blog Ingredient Glossary Video Tutorials Beauty Advice Virtual Consultations Virtual Makeover Beauty Quizzes Our Story Pairs With You The Skincare Makeup Look Book Search 0 Cart New New New All New Makeup Just Kissed pH Lip Oil Special Edition PureLash® Lash Extender & Conditioner
| A business type in JSON-LD | Organization |
| Name | Jane Iredale |
| Telephone | no |
| Address | yes |
| Opening hours | no |
| Menu or price list | a menu or price-list page in HTML janeiredale.com/products/just-kissed-ph-lip-oil |
| Cuisine in structured data | no |
| JSON-LD blocks | 3 (ContactPoint, EntryPoint, ItemList, Organization, PostalAddress, SearchAction) |
| Link | Role | Where it goes |
|---|---|---|
| janeiredale.com/collections/best-sellers | ordering | the business's own site |
| janeiredale.com/pages/virtual-consultation | booking | the business's own site |
Everything here comes from fetching the homepage once as a crawler. The report turns it into a score and a list of fixes, with code to paste.