Browns Fish & Chip Shop
iconfishandchips.co.uk is hard for agents to use.
Listed by Overture Maps.
Ways to reach Browns Fish & Chip Shop directly, with no marketplace in between. Checked 2026-11-14. Report a mistake
83 Falls Rd, BT12 4PE, Belfast · 028 9023 3423
Places near Browns Fish & Chip Shop that take a booking or an order on their own website, with no marketplace in between.
- Mick Conlon’s410 m · fish and chips
- Aldo's Fish & Chips1.3 km · fish and chips
- The Chip Company1.7 km · fish and chips
The website's grade
An AI assistant can open Browns Fish & Chip Shop's website. It can read what Browns Fish & Chip Shop offers. It can't find a link to book or order online.
32 of 65 points available
agent-readiness level, Not Ready
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
The assistants were asked 22 everyday questions about Belfast and named 90 places. Browns Fish & Chip Shop wasn't one of them. See who was named →
How Browns Fish & Chip Shop compares
297 of 429 in Belfast
Top 69% of the sites scanned in this index. Just above: The Ginger Bistro D, Bo Tree D. Just below: Fishbook D, Herrons Country Fried Chicken D.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 86% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 45% | no |
| Have an llms.txt | 16% | no |
Nearest places with a similar menu
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| Mick Conlon’s fish_and_chips | 405 m | C | yes |
| Big John's Traditional Fish And Chips fish_and_chips | 830 m | F | no |
| John Long's fish_and_chips | 1.1 km | C | no |
| Aldo's Fish & Chips fish_and_chips | 1.3 km | C | yes |
| Monte Carlo fish_and_chips | 1.6 km | F | no |
| The Chip Company fish_and_chips | 1.7 km | B | yes |
| Havana Chippy fish_and_chips | 2.0 km | C | no |
| Simply Fish and Chips fish_and_chips | 2.1 km | D | no |
| Manny's Fish and Chips fish_and_chips | 2.4 km | D | no |
| OH MY COD fish_and_chips | 2.4 km | D | no |
Businesses like Browns Fish & Chip Shop in Belfast
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Belfast | 429 | 58% | 32% | 49.2% |
After the top fixes
With the two fixes above (No structured data for the business; No booking or ordering link on the website), the score would be about 95.4%. That would be 10th of 429 in Belfast, up from 297th.
What to fix first
- No structured data for the business +15 points
Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it
- No booking or ordering link on the website +15 points
There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. How to fix it
- No llms.txt no points, but worth doing
Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it
Send the fixes to your web person
No one is listed yet to fix this in Belfast. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in There's no robots.txt, which means everything is allowed.
- AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- Menu or price list is an HTML page Agents can read the items and prices.
Builder: unknown · contact page /contact: nothing new; menu page /menu: nothing new · What to paste
Own this business?
Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details