The Direct Index
Report · Philadelphia cafes and bars · scanned 2026-10-16

Howl at the Moon

howlatthemoon.com is mostly ready for agents.

An AI assistant can open the website of Howl at the Moon. It finds no menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

Listed by OpenStreetMap · Overture Maps.

Book directly: home.howlatthemoon.com/table-reservations/ on the business's own site

See what an AI agent reads on this site →

75.4%

49 of 65 points available

1/5

agent-readiness level, Basic Web Presence

2

things to fix

Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.

Assistants

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Where it stands

How Howl at the Moon compares

Where it stands

40 of 222 in Philadelphia cafes and bars

Top 18% of the sites scanned in this index. Just above: Talula's Daily B, The Dandelion B. Just below: Khyber Pass Pub B, Other Half Brewing B.

What the top tenth of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML96%no
Let AI crawlers in (no edge block, no robots.txt block)100%yes
Structured data with address, phone and hours43%no
Have an llms.txt4%yes

The top tenth is the 23 best-scoring reachable sites of the index at the last refresh.

Against its peers

Average scoreA or BThis site
Sites built with WordPress 38,935 sites59%31%75.4%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Misconduct Tavern111 mByes
Good Dog Bar123 mByes
Monk's Cafe132 mDno
Superfolie153 mCno
Suprema Coffee coffee_shop208 mFno
Bagels & Co. coffee_shop297 mByes
Tapster334 mDyes
Woody's Bar383 mCno
Bob and Barbara's422 mCno
Ubar426 mFno
Businesses like yours

Businesses like Howl at the Moon in Philadelphia cafes and bars

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Philadelphia cafes and bars22250%24%75.4%
Sites built with WordPress in Philadelphia cafes and bars6556%28%75.4%

The best of the sites built with WordPress in Philadelphia cafes and bars

The Plough & the Stars A 100% · Kung Fu Tea A 87.5% · Bourbon & Branch A 86.2% · JD McGillicuddy's B 84.6% · Fitz on 4th B 83.1%

The climb

With the two fixes above (No menu or price list found; Structured data is incomplete) the score would be about 95.4%: 4th of 222 in Philadelphia cafes and bars, up from 40th.

This site appears in 2 cities (2 places on howlatthemoon.com). Every city it is in →

Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.

Findings

What to fix first

  1. No menu or price list found +7 points

    Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. How to fix it

  2. Structured data is incomplete +6 points

    Missing: address, telephone, opening hours. How to fix it

Send the fixes to your web person

One email, the fixes and the link; nothing stored.

No one is listed yet to fix this in Philadelphia cafes and bars. List your agency or yourself: free, reviewed by hand.

Already right

Builder: wordpress · Front: cloudflare · contact page /contact/: phone; booking page /table-reservations/: booking via checkfront, booking link (other)

Fix kit

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on wordpress is in the guides.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

Show the code to paste

Structured data (JSON-LD)

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "Howl at the Moon",
  "url": "https://www.howlatthemoon.com/",
  "telephone": "+1 267-519-2189",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "South 15th Street 258",
    "postalCode": "19102",
    "addressLocality": "Philadelphia"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 39.947698,
    "longitude": -75.166533
  },
  "openingHours": "Mo-We,Su \"open for events\"; Th 19:00-26:00; Fr-Sa 18:00-26:00",
  "acceptsReservations": "https://home.howlatthemoon.com/table-reservations/",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://home.howlatthemoon.com/table-reservations/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
Owners

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now · Markdown · Dispute a check

Keep watching this business: the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant and the places nearby; 5 EUR once. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

Agent-Direct Score B

<a href="https://directindex.org/r/howlatthemoon.com"><img src="https://directindex.org/badge/howlatthemoon.com.svg" alt="Agent-Direct Score B" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record an agent is served for this business, the rails it could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Howl at the Moon

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/howlatthemoon.com, through the MCP tool direct_record and in the city feed /city/philadelphia-cafes-bars/direct.json.

PathLinkStatus
Bookhome.howlatthemoon.com/table-reservations/ own sitefound by the scan of 2026-10-16, not yet tested
Ordernone on record
Menunone on record
HoursMo-We,Su "open for events"; Th 19:00-26:00; Fr-Sa 18:00-26:00from OpenStreetMap
Phone+1 267-519-2189

Stable links that count: /go/howlatthemoon.com/book answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no

Found one hop past the home page: contact page /contact/: phone; booking page /table-reservations/: booking via checkfront, booking link (other).

Agent readiness

Level 1 of 5, Basic Web Presence

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtyes
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessyes