The Direct Index
Report · Sofia hairdressers and beauty salons · scanned 2026-11-05

House of Balayage

houseofbalayage.com is partly visible to agents.

Listed by OpenStreetMap · Overture Maps.

CallWebsite

Ways to reach House of Balayage directly, with no marketplace in between. Checked 2026-11-05. Report a mistake

Hours, from houseofbalayage.com: Mon–Sun 09:00–17:00

+359876657066

Open on Saturday · Open on Sunday

Prices: 10 prices on the site, the middle one €39.37 · Languages: Bulgarian, English

Owners

The website's grade

An AI assistant can open House of Balayage's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to Fresha, a marketplace.

61.5%

40 of 65 points available

1/5

agent-readiness level, Basic Web Presence

4

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

10 prices on the landing page, the middle one €39.37.

In Sofia, the middle price of comparable sites that show prices is €34.00.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How House of Balayage compares

Where it stands

115 of 585 in Sofia hairdressers and beauty salons

Top 20% of the sites scanned in this index. Just above: Derma Expert Sofia C, Hairstyle by Maya Nguen C. Just below: Koncept Beauty and Cafe C, Luksor Club Fashion Saloons C.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain77%no
Publish the menu or price list as HTML34%no
Let AI crawlers in (no block at the server or in robots.txt)95%yes
Structured data with address, phone and hours11%no
Have an llms.txt30%no

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 236,086 sites55%25%61.5%
Sites using Fresha 2,567 sites50%3%61.5%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Luxury hair club Gyunai Kirilov417 mFno
Elinor463 mFno
Lamonita Holistic Massage Center487 mFno
VDerm Aesthetics and Longevity Clinic - д-р Шаркови. Клиника Лозенец536 mCno
Be Beauty553 mCno
Салон Jean d'Arcel-гр.София608 mFno
Galleria611 mCno
Infinity633 mCno
Joana Zaharieva - Laser Clinician651 mFno
Beauty Bar Ikona692 mFno
Businesses like yours

Businesses like House of Balayage in Sofia hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Sofia hairdressers and beauty salons58548%11%61.5%
Sites built with WordPress in Sofia hairdressers and beauty salons29751%13%61.5%
Sites using Fresha in Sofia hairdressers and beauty salons1551%0%61.5%
Sites built with WordPress and using Fresha in Sofia hairdressers and beauty salons857%0%61.5%

After the top fixes

With the three fixes above (Appointments only through fresha; No price list of services found; Structured data is incomplete), the score would be about 95.4%, which would be first of 585 in Sofia hairdressers and beauty salons.

Findings

What to fix first

  1. Appointments only through fresha +12 points

    Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. How to fix it About this vendor

  2. No price list of services found +7 points

    Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

  3. Structured data is incomplete +3 points

    Missing: address, telephone. How to fix it

  4. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Sofia hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Structured data found (BeautySalon) opening hours
  • Fresha works with agents through its partners Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Terms read on 2026-10-15: https://terms.fresha.com/terms-use. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

Builder: wordpress · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details