An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from hom.com.au, taken from the copy the scanner kept.
characters of text without JavaScript
structured data for the business
of 3 AI crawlers turned away at the edge (GPTBot, ClaudeBot, PerplexityBot)
Title: Heart of Melbourne Cardiology · language en. First 1,800 of 7,027 characters:
Heart of Melbourne Cardiology top of pageHomeAbout UsContact UsLocationsNewsEvents GalleryOur TeamMeet The TeamProf David HareProf Stephen DuffyDr Chris GoodsA/Prof M Asrar ul HaqDr Vivek MuthaDr Kuhendra BalaDr Shirin SarejlooDr Nazar BilgramiA/Prof Zahra SaniDr Cheng Yee GohDr Logan BittingerDr Morteza ManavifarDr Julia ShahDr Shareen JaijeeDr Vahid MoosaviDr Hashrul RashidDr Ilia ZakiMr Krishna BhagwatDr Matthew SawyerDr Saadat SaleemiReferrersRefer OnlineRapid Access Chest Pain Clinic ReferralDownload Referrals and TemplatesRequest Referral PadsPrinter Setting InstructionsAccess CT Reports and Images OnlinePatientsBook OnlinePatient InformationAppointmentsCVD Risk CalculatorHeart Age CalculatorOutpatient ServicesMelbourne Lipid CentreConsultation and AssessmentSpeciality ClinicsTelehealthECGHolter MonitoringABPM (24 hrs BP Monitor)Transthoracic Echocardiogram (TTE)Transoesophageal Echocardiogram (TOE)CT Coronary Angiogram (CTCA)CT Calcium ScoreExercise Stress Test (EST)Stress Echocardiogram (SE)Myocardial Perfusion Imaging (MPI)Lung Cancer ScreeningLung Nodule ClinicHospital TreatmentsCoronary AngiographyCoronary Angioplasty, Stenting, & PCIRight Heart Catheterisation (RHC)IVUS, OCT & FFRTAVIPacemaker Insertion and ChecksImplantable Loop RecorderElectrical Cardioversion (DCR)Electrophysiological (EP) StudyCardiac Resynchronisation Therapy (CRT)LearnHealthy LivingHealthy EatingHeart Health CheckWarning Signs of Heart AttackAnginaAortic StenosisArrhythmiaBradycardiaBrugada SyndromeCardiac ArrestHeart Attack (Myocardial Infarction)High CholesterolSVTSyncopeVasovagal SyncopeVentricular Fibrillation (VF)Ventricular Tachycardia (VT)How to Choose Your CardiologistFeedbackMoreUse tab to navigate through the menu items.1300 122 888Refer a PatientBook OnlineINVASIVE PROCEDURE
| A business type in JSON-LD | LocalBusiness |
| Name | Heart of Melbourne |
| Telephone | 1300122888 (a tel: link, not structured) |
| Address | yes |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 2 (LocalBusiness, PostalAddress, WebSite) |
| Link | Role | Where it goes |
|---|---|---|
| www.hom.com.au/book | booking | the business's own site |
| www.hom.com.au/electrophysiology | ordering | the business's own site |
Everything here comes from fetching the homepage once as a crawler. The report turns it into a score and a list of fixes, with code to paste.