The Direct Index
Report · scanned 2026-10-18

What an AI agent reads on HelloFresh Australia

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from hellofresh.com.au, taken from the copy the scanner kept.

1,068

characters of text without JavaScript

none

structured data for the business

3

of 3 AI crawlers turned away at the edge (GPTBot, ClaudeBot, PerplexityBot)

Text

The words an agent gets

Title: facebooktwitterinstagram · language en-AU. First 1,068 of 1,068 characters:

Skip to main contentOur Meal PreferencesOur Menu and PlansOur PreferencesOur PlansAll our Meal KitsCarb Calorie Smart Meal PlanLunch Box DeliveryMeals For One PersonVegetarian Meal PlanHow It WorksContact usHow It WorksDelivery AreasHow to Cancel HelloFreshSustainabilityOur RecipesOn The MenuAll RecipesVegetarian RecipesOur BlogLog inLog inOur Menu and PlansMenuOur Meal PreferencesRecipesHow It WorksContact usAll our Meal KitsNew & DeliciousHelpContactSustainabilityHelloFreshGift cardsStudentsSeniorsEssential WorkersQantasRecipesBlogMeal kitsOur companyHelloFresh GroupCareersWorking at HelloFreshWork Health & SafetyPressRecipe DevelopersWork with usPartnerInfluencersAffiliatesSuppliersHelp centreContact UsHelp Centre & FAQPayment MethodsHelloFreshGift cardsStudentsSeniorsEssential WorkersQantasRecipesBlogMeal kitsOur companyHelloFresh GroupCareersWorking at HelloFreshWork Health & SafetyPressRecipe DevelopersWork with usPartnerInfluencersAffiliatesSuppliersHelp centreContact UsHelp Centre & FAQPayment Methods© HelloFresh 2026Terms and ConditionsPrivacy
Facts

What it can say about the business

A business type in JSON-LDno
Nameno
Telephoneno
Addressno
Opening hoursno
Menu or price lista menu or price-list page in HTML www.hellofresh.com.au/meal-kits/meal-plans
Cuisine in structured datano
JSON-LD blocks0
Actions

The links it would act on

LinkRoleWhere it goes
www.hellofresh.com.au/meal-kits/lunch-meal-boxorderingthe business's own site

Everything here comes from fetching the homepage once as a crawler. The report turns it into a score and a list of fixes, with code to paste.