The Direct Index
Report · Reykjavík · scanned 2026-11-04

Fish and Chips

frystihusidgrandi.is is largely invisible to agents.

Listed by Overture Maps.

MenuCallWebsite

Ways to reach Fish and Chips directly, with no marketplace in between. Checked 2026-11-04. Report a mistake

Grandagarður 16, 101, Reykjavíkurborg · +3547736560

Nearby, also direct

Places near Fish and Chips that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

AI assistants can't open Fish and Chips's website, so they go by what other sites say about it.

23.1%

15 of 65 points available

–

agent-readiness level

4

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 22 everyday questions about Reykjavík and named 82 places. Fish and Chips wasn't one of them. See who was named →

Where it stands

How Fish and Chips compares

Where it stands

221 of 234 in Reykjavík

Top 94% of the sites scanned in this index. Just above: Nonnabiti F, Halló Xin Chào F. Just below: Pure deli F, Salka Valka F.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain67%no
Publish the menu or price list as HTML67%yes
Let AI crawlers in (no block at the server or in robots.txt)96%no
Structured data with address, phone and hours50%no
Have an llms.txt54%no

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 236,086 sites55%25%23.1%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
The Gastro Truck3 mFno
Annapurna asian3 mCno
Verið mathús12 mAyes
Bergsson RE european42 mFno
Eldhus Iru indonesian45 mFno
Fish and Chips Vagninn fish_and_chips270 mFno
La Primavera Ristorante italian309 mCyes
Flatey pizza324 mByes
Viet Noodles fish334 mDno
Kopar seafood384 mFno
Businesses like yours

Businesses like Fish and Chips in Reykjavík

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Reykjavík23451%18%23.1%
Sites built with WordPress in Reykjavík6351%13%23.1%

After the top fixes

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No booking or ordering link on the website; Structured data is incomplete), the score would be about 89.7%. That would be 5th of 234 in Reykjavík, up from 221st.

Findings

What to fix first

  1. The site turns away every visitor that isn't a browser, AI agents included +21.3 points

    A plain fetch was refused (http_403). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it

  2. No booking or ordering link on the website +15 points

    There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. How to fix it

  3. Structured data is incomplete +7 points

    Missing: address, telephone, opening hours. How to fix it

  4. robots.txt blocks GPTBot, ClaudeBot, Google-Extended no points, but worth doing

    These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Reykjavík. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • Structured data found (Organization) no address, phone or hours in it
  • Menu or price list is an HTML page Agents can read the items and prices.

Builder: wordpress · A plain fetch got http_403; a real browser got the page, so the scan continues on the rendered page. · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details