The Direct Index
Report · Victoria · scanned 2026-11-14

Fernwood Pizza Company

fernwoodpizzacompany.com is partly visible to agents.

Listed by OpenStreetMap · Overture Maps.

OrderMenuCallWebsite

Ways to reach Fernwood Pizza Company directly, with no marketplace in between. Checked 2026-11-14. Through toast acting for the business. Report a mistake

381656666666

Prices: 24 prices on the site, the middle one CA$21.00

Nearby, also direct

Places near Fernwood Pizza Company that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Fernwood Pizza Company's website. It can read what Fernwood Pizza Company offers. It finds a way to book or order directly, through Toast.

66.2%

43 of 65 points available

1/5

agent-readiness level, Basic Web Presence

2

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

24 prices on the landing page, the middle one CA$21.00.

In Victoria, the middle price of comparable sites that show prices is CA$15.00.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 22 everyday questions about Victoria and named 88 places. Fernwood Pizza Company wasn't one of them. See who was named →

Where it stands

How Fernwood Pizza Company compares

Where it stands

162 of 348 in Victoria

Top 47% of the sites scanned in this index. Just above: Dough Eyes Pizza C, Fern Cafe and Bakery C. Just below: J&J Wonton Noodle House C, LURE Restaurant & Bar C.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML100%yes
Let AI crawlers in (no block at the server or in robots.txt)100%yes
Structured data with address, phone and hours71%no
Have an llms.txt40%no

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 270,003 sites55%25%66.2%
Sites using Toast 8,324 sites74%63%66.2%

Nearest places with a similar menu

PlaceDistanceGradeDirect booking or ordering
Sarpino's Pizzeria pizza585 mDno
Standard Pizza pizza684 mCno
Cosmos Pizza pizza689 mAyes
Pizza Pizza pizza859 mAyes
Panago pizza862 mByes
Pizza Hut pizza1.1 kmFno
Papa John's pizza1.3 kmByes
Brickyard Pizza pizza1.4 kmCno
Freshslice Pizza pizza1.4 kmBno
Sarpino's Pizza pizza1.5 kmByes
Businesses like yours

Businesses like Fernwood Pizza Company in Victoria

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Victoria34862%41%66.2%
Sites built with WordPress in Victoria11869%50%66.2%
Sites using Toast in Victoria1876%67%66.2%
Sites built with WordPress and using Toast in Victoria976%67%66.2%

After the top fixes

With the fix above (No structured data for the business), the score would be about 87.7%. That would be 46th of 348 in Victoria, up from 162nd.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Victoria. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Menu or price list with prices on the page Agents can read the items and prices.
  • Ordering through toast on your own domain There's no marketplace commission, and the customer stays yours.
  • Toast works with agents through its partners Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Terms read on 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

Builder: wordpress · contact page /contactus/: nothing new · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details