The Direct Index
Report · Belfast hairdressers, beauty salons and massage · scanned 2026-11-14

Ferinne

ferinne.com is largely invisible to agents.

Listed by Overture Maps.

CallWebsite

Ways to reach Ferinne directly, with no marketplace in between. Checked 2026-11-14. Report a mistake

100 LISBURN ROAD, BT9 6AG, BELFAST · 447309960484

Nearby, also direct

Places near Ferinne that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Ferinne's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

35.4%

23 of 65 points available

0/5

agent-readiness level, Not Ready

4

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Belfast hairdressers, beauty salons and massage and named 58 places. Ferinne wasn't one of them. See who was named →

Where it stands

How Ferinne compares

Where it stands

244 of 326 in Belfast hairdressers, beauty salons and massage

Top 75% of the sites scanned in this index. Just above: Dr Marimo Aesthetics F, Europa Barbers Lounge F. Just below: James Barbers F, Ll Aesthetics - Anti Wrinkle - Dermal Fillers - Lemon Bottle Treatment - Microneedling - B12 Injections F.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain88%no
Publish the menu or price list as HTML85%no
Let AI crawlers in (no block at the server or in robots.txt)97%yes
Structured data with address, phone and hours32%no
Have an llms.txt41%yes

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Lashes 888 Studio Belfast2 mByes
Nagomi Wellness Belfast6 mDyes
By The Doctor6 mCyes
MHR Belfast15 mByes
Release Holistic Massage73 mFyes
Trazanne's Makeup200 mFno
Blades Gents Barbers Lisburn RD229 mDno
Dr Marimo Aesthetics301 mFno
Hamilton Face Clinic Belfast - Dr Mark Hamilton487 mDno
Complementary Beauty Clinic508 mAyes
Businesses like yours

Businesses like Ferinne in Belfast hairdressers, beauty salons and massage

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Belfast hairdressers, beauty salons and massage32651%23%35.4%

After the top fixes

With the three fixes above (No structured data for the business; No online booking link on the website; No price list of services found), the score would be about 92.3%. That would be 9th of 326 in Belfast hairdressers, beauty salons and massage, up from 244th.

Findings

What to fix first

  1. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No online booking link on the website +15 points

    There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page on your own domain. How to fix it

  3. No price list of services found +7 points

    Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

  4. Almost no text without JavaScript +2 points

    Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Belfast hairdressers, beauty salons and massage. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in There's no robots.txt, which means everything is allowed.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.

Builder: unknown · almost no text without JavaScript · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details