The Direct Index
Report · Milan hairdressers and beauty salons · scanned 2026-10-21

Estetica in Farmacia

farmaciapontenuovo.it is largely invisible to agents.

Listed by Overture Maps.

CallWebsite

Ways to reach Estetica in Farmacia directly, with no marketplace in between. Checked 2026-10-21. Report a mistake

Via Ponte Nuovo, 40, 20128, Milano · +393441920720

WhatsApp: a link on the site

Questa pagina in italiano

Nearby, also direct

Places near Estetica in Farmacia that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

Some AI assistants are turned away by Estetica in Farmacia's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online.

32.8%

21.3 of 65 points available

1/5

agent-readiness level, Basic Web Presence

6

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

No English version declared.

Visitors from abroad, and assistants answering in English, read the page as it is. In Milan, 15% of comparable sites declare one.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Milan hairdressers and beauty salons and named 62 places. Estetica in Farmacia wasn't one of them. See who was named →

Where it stands

How Estetica in Farmacia compares

Where it stands

868 of 1,099 in Milan hairdressers and beauty salons

Top 79% of the sites scanned in this index. Just above: Mazzolari Profumerie F, Sun & Spa F. Just below: Le Fate Chic F, Microblading Milano Di Valentina F.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain91%no
Publish the menu or price list as HTML22%no
Let AI crawlers in (no block at the server or in robots.txt)92%no
Structured data with address, phone and hours11%no
Have an llms.txt37%no

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 236,086 sites55%25%32.8%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Spazio Intreccio87 mCyes
Bagno Armonico: metodo di "massaggio sonoro-vibrazionale" per il benessere184 mFno
Fattiamano190 mDyes
Mani Al Centro~massaggi Ayurvedici328 mFno
Alchemi Beauty432 mFno
Lorenzo Belardi473 mBno
Beauty Avenue511 mFno
Beauty Medical514 mCno
Aima Ayurveda583 mFno
Nail Studio Di Silvia Co641 mDno
Businesses like yours

Businesses like Estetica in Farmacia in Milan hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Milan hairdressers and beauty salons1,09946%13%32.8%
Sites built with WordPress in Milan hairdressers and beauty salons53652%17%32.8%

After the top fixes

With the three fixes above (No structured data for the business; No online booking link on the website; No price list of services found), the score would be about 85.1%. That would be 10th of 1,099 in Milan hairdressers and beauty salons, up from 868th.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No online booking link on the website +13 points

    There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page. How to fix it

  3. No price list of services found +7 points

    Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

  4. The server turns AI crawlers away at the door +6.7 points

    Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. How to fix it

  5. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

  6. The phone number on the site doesn't match the open map data

    The site shows +39022563053, but OpenStreetMap or Overture Maps lists +393441920720. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Milan hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.

Builder: wordpress · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details