An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from esteelauder.com.au, taken from the copy the scanner kept.
characters of text without JavaScript
structured data for the business
of 3 AI crawlers turned away at the edge (GPTBot, ClaudeBot, PerplexityBot)
Title: Estée Lauder Official Shop | Beauty Products - Skincare, Makeup, Perfumeaccessible iconaerin_star iconarrow-left-bold iconarrow-left iconarrow-right-bold iconarrow-right iconarrow-thin-left iconarrow- · language en-AU. First 1,800 of 11,305 characters:
Estée Lauder Official Shop | Beauty Products - Skincare, Makeup, Perfume You are currently signed in as: csr signout Session open for : Reset customerCustomer CartQuikSearch Your Free 6-Piece Gift with your $99+ Spend. SHOP NOW.Bonus Free Advanced Night Repair Eye Supercharged Gel-Creme with $250+ Spend. SHOP NOW.THE 2026 GIFT GUIDE: Make It Grand See DetailsINTRODUCING GLIMMERThe New Eau de Parfum Shop NowFREE SHIPPING with orders over $80. SEE DETAILS.Discover your next favourite with a complimentary sample for E-List Members with any order. SHOP NOW. Menu Join Estée E-List Loyalty REWARD YOURSELFTHE ESTÉE E-LIST LOYALTY PROGRAMSign up and receive 15% off your first online purchase.* Please accept Terms & Conditions. Yes, I would like to join the Estée E-List Loyalty Program and receive member only benefits and emails! I accept the Program Terms & Conditions and Privacy Policy. LEARN MOREYou’re on the list.THIS IS JUST THE BEGINNING.Receive 15% Offone online orderStart ShoppingOffer valid for one use per customer.WELCOME BACK.WE MISSED YOU!See what’s happening now. See The Latest Start ShoppingYou’re on the listReceive 15% Off one online order.one orderCreate an account to redeem your reward and get the most out of your Estée E‑List. 1 lowercase character1 uppercase character1 number8 characters minimum LEARN MOREBy submitting your password and creating an account, you agree to Estée Lauder's Terms & Conditions and Privacy PolicyOffer valid for one use per customer.WELCOME BACK.YOU'VE ALREADY USED YOUR 15% OFF CODE. BUT THERE’S MORE WHERE THAT CAME FROM!CREATE AN ACCOUNT AND GET THE MOST OUT OF YOUR ESTÉE E‑LIST 1 lowercase character1 uppercase character1 number8 characters minimum LEARN MOREBy joining the Estée E-List, you accept the Terms & Conditions.Offer valid fo
| A business type in JSON-LD | Organization |
| Name | Estée Lauder Australia |
| Telephone | +61-1800613783 |
| Address | no |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 1 (Organization) |
| Link | Role | Where it goes |
|---|---|---|
| www.esteelauder.com.au/shared/admin/protected/phone_order/reset.tmpl | ordering | the business's own site |
| www.esteelauder.com.au/products/26389/product-catalog/skin-care/toner- | booking | the business's own site |
Everything here comes from fetching the homepage once as a crawler. The report turns it into a score and a list of fixes, with code to paste.