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An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from esso.co.uk, taken from the copy the scanner kept.
4,615
characters of text without JavaScript
Organization
structured data for the business
3
of 3 AI crawlers turned away at the edge (GPTBot, ClaudeBot, PerplexityBot)
The words an agent gets
Title: Petrol and Diesel Service Stations in the United Kingdom | EssoBack ButtonFilter Button Ā· language en-GB. First 1,800 of 4,615 characters:
Petrol and Diesel Service Stations in the United Kingdom | Esso Skip to main content ā¢ Business lines ā¢ Global brands Select location Social Menu Station Finder Loyalty & Payments Fuels Contact Station Finder Loyalty & Payments Fuels Contact Station Finder Loyalty & Payments Fuels Contact Search This website may not be able to support Internet Explorer. Please use other compatible browsers such as Chrome and Edge for a better experience. All website features may not be available based upon your cookie consent elections. Privacy center to update settings. Previous Looking for fuel nearby?We can help you find your nearest service station and even give you directions.Find a service station Get double Nectar points when you fill up on Supreme+Find out how to earn more Nectar points Esso. Where the Nectarās at.Discover Esso Nectar Next Itās never just a journeySimple tips to save money, look after your car and make every journey count.Explore feel-good journeys Esso Cardā¢ TruckBuilt for high-usage diesel fleets, the new Esso Cardā¢ Truck delivers fixed weekly pricing and access to more than 1,400 sites across the UKās largest branded fuel network.Find out more Swap 300 Nectar points to get 5p off per litreUse your Nectar points to get a discount on fuel at participating Esso service stations. All you need to do is put a minimum of 10 litres into your car, scan your Nectar card or pay through the Esso App and youāll have the option to swap 300 Nectar points for 5p off per litre. (Maximum 60 litres).Discover more Get more out of your Esso Cardā¢Find out how we can help you save time and money with Esso Cardā¢.Learn more about Esso Card Esso NectarCollect and spend Nectar points when you visit participating Esso service stations.Discover more about Nectar Get closer to our fuelsFi
What it can say about the business
| A business type in JSON-LD | Organization |
| Name | no |
| Telephone | no |
| Address | no |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 1 (Organization) |
The links it would act on
No booking or ordering link found. An agent has nothing to act on.
Everything here comes from fetching the homepage once as a crawler. The report turns it into a score and a list of fixes, with code to paste.