The Direct Index
Report · scanned 2026-11-14

What an AI agent reads on Meerkat

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from comparethemarket.com, taken from the copy the scanner kept.

11,352

characters of text without JavaScript

none

structured data for the business

3

of 3 AI crawlers turned away at the edge (GPTBot, ClaudeBot, PerplexityBot)

Text

The words an agent gets

Title: Compare the Meerkats | Compare the Market · language en-GB. First 1,800 of 11,352 characters:

Compare the Meerkats | Compare the Market Skip to main content Skip to AI Assistant ×It’s even more simples in the appOpen appCompare the Market homeAppOpen appRewardsHelpSign inSign out×Your accountPrevious quotesSign outMenu×It’s even more simples in the appScan to downloadOpen appSign InCarInsuranceCar insuranceTemporary car insuranceComprehensive car insuranceMulti-car insurancePay-as-you-go car insuranceGAP insuranceThird party car insuranceCovers & ServicesEuropean car insuranceBreakdown coverEuropean breakdown coverCar financeMOT service repairBlack box car insuranceDriverLearner drivers insuranceNew drivers insuranceOver 50s car insuranceYoung drivers insuranceNamed driver insuranceOver 25s car insuranceCar insurance for non-UK residentsVehicle Type4x4 insuranceBusiness car insuranceLease car insuranceClassic car insuranceElectric car insuranceHybrid car insuranceModified car insuranceTools & GuidesAll car insurance guidesAll learner drivers guidesAll new and young drivers guidesCar insurance group checkerCar insurance calculatorIs my car insured?Can I drive someone else’s car?It’s even more simples in the appScan to downloadOpen appHomeInsuranceHome insuranceBuildings insuranceHome emergency coverHome buyers insuranceBoiler coverUnlimited home insuranceAccidental damage insuranceContentsContents insuranceContents insurance for rentersGadget insurancePersonal possessions insuranceLaptop insuranceHome appliance insuranceCarpet insuranceProperty TypesListed building insuranceFlat insuranceSecond home insuranceNew build insuranceTimber-framed house insuranceHoliday home insuranceCustomer TypesLandlord insuranceTenants liability insuranceStudent contents insuranceLodger insuranceOver 50s home insuranceTools & GuidesAll home insurance guidesAll home insurance add-on 
Facts

What it can say about the business

A business type in JSON-LDno
Nameno
Telephoneno
Addressno
Opening hoursno
Menu or price listnothing
Cuisine in structured datano
JSON-LD blocks1 (BreadcrumbList, ListItem)
Actions

The links it would act on

No booking or ordering link found. An agent has nothing to act on.

Everything here comes from fetching the homepage once as a crawler. The report turns it into a score and a list of fixes, with code to paste.