An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from calgarysflyshop.com, taken from the copy the scanner kept.
characters of text without JavaScript
structured data for the business
of 3 AI crawlers turned away at the edge
Title: Out Fly Fishing American ExpressApple PayBancontactBizumDiners ClubDiscoverGoogle PayiDEAL WeroMastercardShop PayVisa · language en. First 1,800 of 22,658 characters:
Out Fly Fishing Skip to content Close menu Fly Fishing Gear Fly Rods Freshwater Fly Rods Saltwater Fly Rods Fiberglass Fly Rods Spey & Switch Rods Fly Rod & Reel Outfits Practice Fly Rods & Tenkara Fly Reels Pawl Click Fly Reels Disc Drag Fly Reels Saltwater Sealed Fly Reels Cassette Fly Reels Fully Caged Fly Reels Fly Reel Accessories Fly Lines & Backing Floating Fly Lines Sink Tip Fly Lines Full Sink Fly Lines Stillwater Fly Lines Saltwater & Tropical Fly Lines Fly Line Care & Accessories Fly Line Backing Spey / Switch Lines & Tips Integrated Spey Lines Scandi Heads Skagit Heads Mid & Long Bellied Lines Running & Shooting Lines Polyleaders, Skagit Tips & Kits Switch & Single Hand Spey Lines Heads, Tips, Leader Wallets, Cases Waders Stockingfoot Waders Zippered Waders Bootfoot Waders Wading Socks, Belts & Accessories Women's Waders Youth Waders Wading Boots & Footwear Rubber Soled Wading Boots Felt Soled Wading Boots Women's Wading Boots Youth Wading Boots Flats Wading Boots Sandals & Other Footwear Studs, Cleats & Accessories Bags, Packs & Luggage Backpacks Boat & Gear Bags Chest Packs Duffel Bags Fly Vests Hip & Waist Packs Luggage, Rolling Duffels & Bags Organizers & Accessories Rod & Reel Storage Sling Packs Wader Bags Wading Belt Storage Systems Waterproof Packs Landing Nets Boat Nets Wading & Hand Nets Wooden Nets Carbon Fiber Nets Net Releases & Magnets Replacement Net Bags & Accessories Leaders & Tippet Nylon Tapered Leaders Fluorocarbon Tapered Leaders Saltwater Tapered Leaders Nylon Tippet Fluorocarbon Tippet Saltwater Tippet Wire Leaders & Bite Guards Euro-Nymph Leaders & Sighter Tippet Tippet Rings, Swivels & Snaps Tippet Holders Tools, Gadgets & Accessories Dog Accessories Floatants & Holders Forceps & Pliers Knot Tying Tools & Knot Books Lanyards Nippers
| A business type in JSON-LD | no |
| Name | no |
| Telephone | 403-278-6331 (a tel: link, not structured) |
| Address | no |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 0 (microdata:Organization) |
No booking or ordering link found; only a phone number (403-278-6331). An agent has nothing to act on.
Everything here comes from fetching the homepage once as a crawler. The report turns it into a score and a list of fixes, with code to paste.