The Direct Index
Report · Reykjavík cafes and bars · scanned 2026-11-04

Bullseye Reykjavík

bullseye.is is hard for agents to use.

Listed by Overture Maps.

CallWebsite

Ways to reach Bullseye Reykjavík directly, with no marketplace in between. Checked 2026-11-04. Report a mistake

Snorrabraut 37, 105, Reykjavíkurborg · +3544546000

Nearby, also direct

Places near Bullseye Reykjavík that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

Some AI assistants are turned away by Bullseye Reykjavík's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to sinna, a marketplace.

51.8%

33.7 of 65 points available

1/5

agent-readiness level, Basic Web Presence

5

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Bullseye Reykjavík compares

Where it stands

44 of 99 in Reykjavík cafes and bars

Top 44% of the sites scanned in this index. Just above: Veður D, Kokteilbarinn D. Just below: Hygge Kaffi og bakarí D, Cernin Vínbar D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain40%no
Publish the menu or price list as HTML70%no
Let AI crawlers in (no block at the server or in robots.txt)100%no
Structured data with address, phone and hours60%no
Have an llms.txt60%yes

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 236,086 sites55%25%51.8%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Microbar Reykjavík121 mDno
Plantan Kaffihús coffee_shop173 mDno
Emilie and the Cool Kids214 mByes
Starbucks coffee_shop264 mFno
Litli Dubliner478 mFno
Bakken Rvk sandwich482 mFno
Durum484 mDno
Reykjavík Roasters coffee_shop486 mFno
Fórréttabarinn505 mDno
Cernin Vínbar526 mDno
Businesses like yours

Businesses like Bullseye Reykjavík in Reykjavík cafes and bars

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Reykjavík cafes and bars9950%15%51.8%
Sites built with WordPress in Reykjavík cafes and bars2652%12%51.8%
Sites using Sinna in Reykjavík cafes and bars152%0%51.8%
Sites built with WordPress and using Sinna in Reykjavík cafes and bars152%0%51.8%

After the top fixes

With the three fixes above (Booking only through sinna; No menu or price list found; Structured data is incomplete), the score would be about 90.3%. That would be 2nd of 99 in Reykjavík cafes and bars, up from 44th.

Findings

What to fix first

  1. Booking only through sinna +12 points

    Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. How to fix it About this vendor

  2. No menu or price list found +7 points

    Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. How to fix it

  3. Structured data is incomplete +6 points

    Missing: address, telephone, opening hours. How to fix it

  4. The server turns AI crawlers away at the door +3.3 points

    Requests as GPTBot (http_429) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. How to fix it

  5. The phone number on the site doesn't match the open map data

    The site shows 5184000, but OpenStreetMap or Overture Maps lists +3544546000. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Reykjavík cafes and bars. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • Structured data found (Organization) no address, phone or hours in it

Builder: wordpress · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details